About Company
Econet Wireless Zimbabwe is the country’s largest telecommunications company, providing a comprehensive range of services including voice, data, mobile money (EcoCash), broadband, and digital solutions. Established in 1998, Econet has grown to become a pivotal player in Zimbabwe’s digital transformation, connecting millions of individuals and businesses across urban and rural landscapes. Our commitment extends beyond connectivity; we empower communities, drive innovation, and foster economic growth through accessible and reliable technology. At Econet, we believe in a future where everyone is connected and can benefit from the digital economy, and we continuously strive to enhance our customer experience through pioneering solutions and personalized engagement. We are a dynamic, forward-thinking organization dedicated to making a tangible difference in the lives of our customers and the nation.
Job Description
Are you a visionary strategist with a passion for understanding customer journeys and crafting deeply personalized outreach campaigns? Econet Wireless Zimbabwe is seeking an exceptional Remote Customer Outreach Personalization Strategist to join our innovative team. In this pivotal role, you will be instrumental in redefining how we connect with our vast customer base, moving beyond generic communications to deliver highly relevant and impactful interactions. You will leverage data-driven insights, advanced segmentation techniques, and cutting-edge personalization tools to design, implement, and optimize outreach strategies across multiple channels, including SMS, email, in-app notifications, and social media.
This role demands a blend of analytical prowess, creative thinking, and a deep understanding of customer psychology and communication best practices. As our Remote Customer Outreach Personalization Strategist, you will be responsible for mapping diverse customer segments, identifying key touchpoints, and developing tailored content strategies that resonate uniquely with each group. Your work will directly influence customer engagement, loyalty, and ultimately, our growth trajectory. You will collaborate closely with marketing, product development, data analytics, and customer service teams to ensure a cohesive and personalized customer experience across the entire customer lifecycle.
This is an exciting opportunity for a self-starter who thrives in a dynamic, remote-first environment and is eager to make a significant impact on how Zimbabwe’s leading telecommunications company engages with its valued customers. You will have the autonomy to experiment with new personalization tactics, analyze their effectiveness, and scale successful initiatives. Your expertise will be crucial in fostering deeper connections with our customers, enhancing their perception of our brand, and driving meaningful business outcomes. If you are passionate about transforming customer relationships through intelligent personalization and are ready to contribute to a company that is at the forefront of digital innovation in Africa, we invite you to connect with us.
Key Responsibilities
- Develop and execute comprehensive customer outreach personalization strategies across various digital channels (SMS, email, in-app, push notifications, social media).
- Analyze customer data, behaviors, and preferences to identify key segments and uncover opportunities for hyper-personalization.
- Design, test, and optimize A/B multivariate campaigns to improve engagement rates, conversions, and customer lifetime value.
- Collaborate with content creators to develop dynamic and personalized messaging that resonates with specific customer segments.
- Work closely with data scientists and analytics teams to measure campaign performance, generate insights, and report on key KPIs.
- Stay abreast of industry trends, emerging technologies, and best practices in personalization, customer experience, and digital marketing.
- Ensure all outreach activities comply with data privacy regulations and company policies.
- Provide strategic guidance to product, marketing, and sales teams on personalization opportunities.
- Manage and utilize personalization platforms and CRM tools effectively to automate and scale initiatives.
Required Skills
- Proven experience (4+ years) in customer outreach, digital marketing, or CRM with a strong focus on personalization.
- Demonstrable expertise in developing and implementing data-driven personalization strategies.
- Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-backed decisions.
- Proficiency in using marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, HubSpot).
- Excellent understanding of customer segmentation, journey mapping, and lifecycle management.
- Solid knowledge of A/B testing methodologies and optimization techniques.
- Exceptional communication, writing, and presentation skills in English.
- Ability to work independently and collaboratively in a remote team environment.
- Strong project management skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Data Science, or a related field.
- Experience in the telecommunications or mobile technology industry.
- Familiarity with local market dynamics and customer behavior in Zimbabwe.
- Certification in relevant marketing automation or CRM platforms.
- Experience with advanced analytics tools (e.g., Google Analytics, Tableau, Power BI).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work environment.
- Opportunities for professional development and continuous learning.
- Comprehensive health and wellness benefits.
- Access to the latest personalization and marketing technology tools.
- A vibrant and supportive company culture.
- Contribution to impactful projects shaping the digital landscape of Zimbabwe.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your resume highlights your experience in customer personalization and strategic outreach. We look forward to reviewing your application and learning how your expertise can contribute to Econet Wireless Zimbabwe’s mission.