About Company
At Career.zycto, we’re not just connecting talent with opportunity; we’re crafting compelling narratives that resonate. We empower businesses and job seekers alike through insightful content and strategic marketing. For a Content Writer, this means a vibrant platform to shape stories, influence perceptions, and drive engagement across diverse digital channels. You’ll join a dynamic team where your words have real impact, fostering growth for both our clients and our brand. If you thrive on creativity and precision, Career.zycto offers an environment where your linguistic prowess will truly shine.
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Job Description
Career.zycto is seeking a passionate and driven Content Writer specializing in blog and marketing materials to join our dynamic team in Sainte Helene, Curepipe. In this pivotal role, you will be instrumental in shaping our brand voice, engaging our target audience, and driving organic growth through high-quality, relevant content. You will be responsible for conceptualizing, writing, editing, and optimizing a wide range of content, including blog posts, website copy, social media updates, email campaigns, press releases, and other marketing collateral. We are looking for someone with a keen eye for detail, a strong understanding of SEO best practices, and the ability to translate complex ideas into clear, compelling narratives that capture attention and inspire action. This is an exciting opportunity for a creative individual who thrives in a collaborative environment and is eager to contribute significantly to our digital presence and overall marketing strategy. If you have a knack for storytelling and a desire to make an impact with your words, we invite you to explore this role and help us elevate our content to the next level.
Key Responsibilities
- Develop and execute a comprehensive content strategy for blogs, website, and marketing campaigns in alignment with business objectives.
- Write, edit, and proofread engaging, high-quality content for various platforms, ensuring brand consistency and accuracy.
- Conduct thorough keyword research and apply SEO best practices to optimize content for search engine visibility and organic traffic.
- Collaborate with marketing, sales, and product teams to understand content needs and develop relevant messaging.
- Manage the content calendar, ensuring timely delivery of all planned content.
- Analyze content performance metrics (e.g., website traffic, engagement, conversions) and make data-driven recommendations for improvement.
- Stay up-to-date with industry trends, content marketing innovations, and competitor activities to identify new opportunities.
Required Skills
- Proven experience as a Content Writer, Copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills in English.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to craft engaging narratives for diverse audiences and channels.
- Proficiency in content management systems (e.g., WordPress).
- Excellent research and analytical skills.
- Strong organizational and time management abilities.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content visuals.
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- Dynamic and supportive work environment.
- Employee recognition programs.
- Modern office located in a vibrant area of Curepipe.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and a cover letter highlighting your relevant experience and portfolio are attached. We look forward to reviewing your application!
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