About Company
Discover a dynamic launchpad for your digital marketing career at Career.zycto, a forward-thinking firm committed to nurturing fresh talent. We specialize in crafting impactful online strategies for diverse clients, providing a hands-on learning environment. Here, you won’t just learn; you’ll contribute to real campaigns, gain invaluable SEO and content creation experience, and be mentored by industry experts. Join us to build a robust foundation for your professional journey in a collaborative and innovative setting.
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Job Description
Are you passionate about the ever-evolving world of digital marketing? Do you have a keen interest in how search engines work and how compelling content can drive online success? Career.zycto is excited to offer an exceptional opportunity for an enthusiastic and driven Digital Marketer Trainee specializing in SEO and Content. This on-site role in Oworonshoki, Lagos, is designed for individuals eager to kickstart their career in a vibrant and supportive environment, transforming theoretical knowledge into practical expertise.
As a Digital Marketer Trainee, you will work closely with our experienced marketing team, gaining practical, hands-on experience in various aspects of Search Engine Optimization (SEO) and content strategy. This isn’t just an observation role; you’ll be actively involved in real client projects, learning the ropes from foundational concepts to advanced techniques. We believe in nurturing talent, and this position provides a structured path for growth, mentorship, and skill development that will equip you for a successful career in digital marketing. You’ll contribute to campaigns that make a real impact from day one.
Your journey will expose you to critical areas such as in-depth keyword research, competitive analysis, on-page optimization, and an introduction to technical SEO audits. You will also dive into the art of content creation, learning to craft engaging blog posts, website copy, and social media content that resonates with target audiences. Furthermore, you will gain exposure to link-building strategies, performance tracking using analytical tools like Google Analytics and Google Search Console, and regular reporting. This role is perfect for someone who is a quick learner, pays meticulous attention to detail, and possesses a strong desire to understand and implement effective digital marketing tactics. Join Career.zycto and become an integral part of a team dedicated to innovation and digital excellence.
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Key Responsibilities
- Assist in comprehensive keyword research to identify valuable search opportunities and trends.
- Support the development, writing, editing, and optimization of high-quality content for various digital channels, including blogs, website pages, and social media.
- Implement on-page SEO best practices, including optimizing meta titles, descriptions, heading structures, and internal linking strategies.
- Contribute to off-page SEO initiatives by researching backlink opportunities and supporting outreach efforts.
- Monitor and analyze website performance metrics using tools like Google Analytics and Google Search Console, reporting on key findings.
- Participate actively in content strategy brainstorming sessions, bringing fresh perspectives and creative ideas.
- Stay updated with the latest industry trends, search engine algorithm changes, and digital marketing best practices.
- Collaborate effectively with the broader marketing team to ensure cohesive campaign execution and brand messaging.
- Prepare concise reports on SEO and content performance, highlighting progress and areas for improvement under guidance.
- Maintain an organized database of content assets, SEO changes, and project documentation.
Required Skills
- A foundational understanding of digital marketing principles and concepts.
- Demonstrable interest in SEO and content creation, with a desire to learn and grow.
- Exceptional written and verbal communication skills in English.
- Strong analytical capabilities and attention to detail.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- High degree of proactivity, self-motivation, and a positive, can-do attitude.
- Ability to collaborate effectively within a team and manage individual tasks efficiently.
- A natural curiosity for digital trends and emerging technologies.
Preferred Qualifications
- A Bachelor's degree or Higher National Diploma (HND) in Marketing, Mass Communication, English, Journalism, or a related field (or currently pursuing).
- Basic familiarity with Google Analytics, Google Search Console, or other SEO tools.
- Previous experience with Content Management Systems (e.g., WordPress) is an advantage.
- A portfolio showcasing personal writing samples, blog posts, or digital content projects.
- Completion of relevant online courses or certifications (e.g., Google Digital Garage, HubSpot Academy).
Perks & Benefits
- Significant opportunity for rapid professional growth and skill acquisition.
- Direct mentorship from seasoned digital marketing experts.
- Invaluable exposure to a diverse portfolio of client projects and real-world campaigns.
- A dynamic, collaborative, and highly supportive work environment.
- Access to a suite of industry-leading digital marketing tools and resources.
- Ongoing professional development workshops and specialized training sessions.
- Performance-based incentives and recognition programs.
- Standard paid public holidays and leave benefits.
How to Apply
Eager to start your journey in digital marketing with Career.zycto? Please click on the application link below to submit your resume and a brief cover letter outlining why you are the ideal candidate for this Digital Marketer Trainee position. We encourage you to highlight any relevant projects or experiences, even if informal. Only shortlisted candidates will be contacted for an interview.
