About Company
Delta Corporation is the leading manufacturer and marketer of traditional beer, lager beer, and sparkling beverages in Zimbabwe. With a rich heritage and a commitment to innovation, quality, and community development, we are a key player in the beverage industry, continually striving to enhance our customer experience and market presence. We embrace modern technologies and analytical approaches to understand and serve our diverse customer base better. Our success is built on a foundation of strong brands, widespread distribution, and a dedicated team passionate about delivering quality products to our consumers across the nation.
Job Description
Are you an analytical powerhouse with a passion for understanding consumer behavior and optimizing experiences across multiple touchpoints? Delta Corporation is seeking a highly skilled and motivated Remote Cross-Channel Customer Journey Analyst to join our dynamic team. In this pivotal role, you will be instrumental in mapping, analyzing, and optimizing the complete customer lifecycle across all digital and traditional channels. From initial awareness to post-purchase loyalty, you will uncover insights into customer needs, pain points, and motivations, translating complex data into actionable recommendations that drive significant business growth and customer satisfaction. This remote position offers the flexibility to work from anywhere within Zimbabwe, allowing you to contribute your expertise regardless of your physical location, while maintaining strong virtual collaboration with our teams based in Ruwa and other regions.
You will leverage various data sources—including website analytics, CRM data, social media insights, and market research—to create a holistic view of our customers’ interactions with our brands. Your work will directly inform strategic decisions in marketing, product development, sales, and customer service, ensuring a seamless and compelling customer experience. We are looking for someone who thrives on solving complex problems, possesses an insatiable curiosity, and can communicate findings effectively to both technical and non-technical stakeholders. Join us in shaping the future of customer engagement at one of Zimbabwe’s most iconic companies, playing a key role in understanding and enhancing how our customers interact with our beloved brands.
Key Responsibilities
- Map and analyze end-to-end customer journeys across all touchpoints, including digital, retail, and experiential channels.
- Identify critical pain points, friction areas, and opportunities for improvement within existing customer journeys.
- Develop comprehensive data-driven insights into customer behavior, preferences, and motivations.
- Utilize analytics tools (e.g., Google Analytics, CRM, social listening platforms) to collect, process, and interpret large datasets.
- Collaborate with marketing, sales, product, and customer service teams to implement journey optimizations and new strategies.
- Create detailed reports and visualizations to communicate findings, recommendations, and the impact of changes to stakeholders.
- Monitor and measure the performance of customer journey initiatives, providing continuous feedback and iteration.
- Stay abreast of industry trends, best practices, and emerging technologies in customer journey mapping and experience design.
- Conduct A/B testing and other experimentation to validate hypotheses and optimize customer touchpoints.
- Develop customer segmentation strategies based on journey behavior and engagement patterns to personalize experiences.
Required Skills
- Proven experience (3+ years) in customer journey mapping, analytics, or CX strategy.
- Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Strong command of CRM systems and their application in understanding customer data.
- Expertise in data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Advanced analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent communication and presentation skills, capable of explaining complex concepts clearly to diverse audiences.
- Proficiency in Microsoft Excel for advanced data manipulation and analysis.
- Understanding of digital marketing channels (SEO, SEM, social media, email marketing) and their role in the customer journey.
- Ability to work independently and collaboratively in a remote team environment.
- Strong organizational skills and meticulous attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.
- Experience with customer feedback tools and survey platforms.
- Familiarity with UX/UI principles and design thinking methodologies.
- Project management experience, particularly in agile environments.
- Certification in Google Analytics, Adobe Analytics, or similar platforms.
- Experience in the FMCG or beverage industry.
- Knowledge of SQL for advanced data querying and database management.
Perks & Benefits
- Competitive annual salary reflective of experience and expertise.
- Flexible remote work environment, promoting work-life balance.
- Opportunities for professional development, training, and continuous learning.
- Access to a comprehensive suite of analytical tools and resources.
- Contribution to a leading, reputable company with a strong market presence.
- Collaborative and supportive virtual team culture.
- Generous annual leave and observance of public holidays.
- Performance-based bonuses and incentives.
How to Apply
If you are passionate about customer experience and have a knack for uncovering insights from data, we invite you to apply! Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for this remote role at Delta Corporation. We look forward to reviewing your application.