About Company
Imagine a place where your strategic thinking transforms digital narratives and shapes brand voices. Career.zycto isn’t just another company; we are a dynamic collective of innovators passionate about cutting-edge digital solutions and impactful communication. We empower our team to thrive in a collaborative, forward-thinking environment, valuing creativity and autonomy. For a Content Strategist, this means unparalleled opportunities to lead projects, experiment with new ideas, and leave a significant mark on our evolving content landscape. Join us and help craft the future of engagement.
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Job Description
Career.zycto is seeking a visionary and results-driven Content Strategist to join our agile marketing team. In this pivotal role, you will be instrumental in defining, developing, and deploying compelling content strategies that resonate with our target audiences and drive measurable business objectives. We’re looking for someone who thrives on crafting narratives, analyzing performance, and iterating for continuous improvement across various digital channels. This position offers the unique benefit of flexible working hours, allowing you to manage your schedule effectively while contributing to high-impact projects. While we appreciate the value of collaboration, this role embraces a hybrid work model, balancing dedicated time at our vibrant Stuttgart office with the flexibility of remote work. You will lead the charge in understanding market trends, conducting in-depth audience research, and translating complex ideas into clear, engaging content plans. From ideation to execution oversight, you will ensure brand consistency, optimize for SEO, and leverage analytics to refine our approach. This is an exciting opportunity for a seasoned strategist to make a significant impact within a company that values innovation, creativity, and a healthy work-life balance.
Key Responsibilities
- Develop and execute comprehensive content strategies aligned with business goals and marketing initiatives.
- Conduct thorough audience research, competitive analysis, and content audits to identify opportunities and inform strategy.
- Oversee the creation, curation, and distribution of high-quality content across various platforms (website, blog, social media, email, video, etc.).
- Collaborate closely with marketing, design, product, and sales teams to ensure content consistency and effectiveness.
- Implement SEO best practices, keyword research, and content optimization techniques to improve organic visibility and search rankings.
- Analyze content performance using analytics tools, providing insights and recommendations for continuous improvement.
- Manage content calendars, workflows, and production schedules, ensuring timely delivery.
- Define content tone, style guides, and brand messaging to maintain a consistent voice.
- Stay abreast of industry trends, content marketing innovations, and algorithm changes to adapt strategies proactively.
Required Skills
- 5+ years of experience in content strategy, content marketing, or a related field.
- Demonstrable experience developing and executing successful content strategies.
- Proficiency with content management systems (CMS) and marketing automation platforms.
- Strong understanding of SEO principles, keyword research tools, and web analytics (e.g., Google Analytics).
- Exceptional writing, editing, and communication skills in English (German proficiency a plus).
- Ability to analyze data, derive actionable insights, and present findings effectively.
- Proven project management skills with the ability to manage multiple initiatives concurrently.
- Strategic thinker with a creative mindset and a keen eye for detail.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) for content.
- Familiarity with graphic design tools or video editing software (e.g., Adobe Creative Suite).
- Experience working in a fast-paced, agile environment.
- Professional certification in content marketing or digital strategy.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible working hours and a hybrid work model for work-life balance.
- Opportunities for professional development and continuous learning.
- Generous vacation policy.
- Modern office space in the heart of Stuttgart with excellent transport links.
- Team-building events and social gatherings.
- Contribution to public transport ticket (JobTicket).
- Company pension scheme.
How to Apply
Ready to craft compelling content strategies with us? Click the application link below to submit your resume and a cover letter outlining your experience and why you’re the ideal Content Strategist for Career.zycto. We look forward to hearing from you!
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