About Company
Seeking an environment where your words truly matter? Career.zycto empowers creative professionals, providing a dynamic platform to collaborate with diverse clients across various industries. We believe in fostering a supportive community for freelance talent, offering exciting project opportunities that challenge and grow your skills. Join us to redefine advertising narratives, working with autonomy while backed by a network committed to excellence. Our focus is on connecting exceptional copywriters with impactful projects that showcase their unique voice and strategic thinking. This is where your freelance career finds its true momentum, supported by a team that values innovation and impact.
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Job Description
Are you a wordsmith with an insatiable flair for captivating audiences and driving tangible results? Career.zycto is actively seeking an exceptional Freelance Advertising Copywriter to join our dynamic network of creative professionals based in Singapore. This presents a truly unique opportunity to leverage your talent across a diverse spectrum of projects, ranging from compelling digital campaigns and engaging social media content to impactful print advertisements, persuasive website copy, and strategic brand narratives that leave a lasting impression.
At Career.zycto, we pride ourselves on partnering with a wide array of clients spanning various industries – from innovative tech startups to established consumer brands and pioneering service providers. This breadth offers you a rich tapestry of creative challenges that will continuously hone your craft and expand your professional portfolio. As a Freelance Advertising Copywriter, you’ll be instrumental in shaping distinct brand voices, crafting messages that not only resonate deeply with target demographics but also transform complex ideas into clear, persuasive, and action-oriented copy. Your work will directly contribute to our clients’ commercial success, helping them connect with their audiences in meaningful, memorable, and measurable ways.
We are looking for a self-starter who can hit the ground running, bringing fresh perspectives, innovative ideas, and a results-driven mindset to every brief. You should be adept at quickly understanding intricate client objectives, conducting thorough market and audience research, and developing creative concepts that perfectly align with strategic marketing goals. From initial brainstorming sessions and conceptualisation to meticulous drafting, revision, and final proofreading, you’ll be singularly responsible for delivering high-quality, error-free copy that not only meets but consistently exceeds client expectations. A strong grasp of SEO principles and conversion copywriting techniques will be a significant advantage, allowing your words to perform optimally in digital spaces.
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This freelance role offers unparalleled flexibility and autonomy, empowering you to manage your own schedule and strategically select projects that align perfectly with your expertise, passions, and availability. While rooted in Singapore, this is fundamentally a remote-first opportunity, emphasizing exceptional output and measurable impact over physical presence. If you’re profoundly passionate about the art of storytelling, possess a keen eye for linguistic detail, thrive in a fast-paced, project-driven environment, and are eager to make a significant impact across multiple brands, we wholeheartedly invite you to connect with Career.zycto. Come shape the future of advertising with us, one powerful, strategically crafted word at a time.
Key Responsibilities
- Develop compelling, clear, and concise copy for various advertising mediums (digital ads, print, social media, web, email marketing).
- Translate marketing objectives and complex ideas into creative and persuasive advertising messages.
- Conduct thorough research on industries, products, services, and target audiences to inform copy development.
- Collaborate effectively with clients and creative teams to understand project requirements and strategic goals.
- Ensure all copy is grammatically correct, stylistically appropriate, factually accurate, and aligns with brand guidelines.
- Revise and edit copy based on client feedback, performance data, and evolving campaign needs.
- Manage multiple projects simultaneously, adhering strictly to deadlines and maintaining consistently high quality standards.
- Stay updated with industry trends, advertising best practices, SEO advancements, and new creative technologies.
Required Skills
- Exceptional written and verbal communication skills in English.
- Proven experience (portfolio-backed) in advertising copywriting or a closely related field.
- Strong portfolio showcasing diverse advertising copy examples across various platforms.
- Ability to grasp complex concepts quickly and translate them into simple, engaging language.
- Excellent research, analytical, and critical thinking skills.
- Proficiency in understanding target audiences and crafting messages that resonate and drive action.
- Self-motivated with outstanding time management, organizational, and project prioritization skills.
- Familiarity with digital marketing concepts and content management systems (CMS).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related creative field.
- Demonstrable experience with SEO copywriting and strategic keyword integration.
- Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads) and analytics tools.
- Proven ability to work effectively in a remote and independent setting while meeting client expectations.
- Prior experience working in a creative agency or managing multiple client accounts simultaneously.
- Proficiency in a second language relevant to the Singaporean market (e.g., Mandarin, Malay, Tamil).
Perks & Benefits
- Flexible working hours and location (remote-first model).
- Diverse and engaging project opportunities across a wide array of industries.
- Highly competitive project-based or hourly rates, commensurate with experience and project scope.
- Significant opportunity to expand and diversify your professional portfolio.
- Access to a collaborative and supportive network of creative professionals.
- High degree of autonomy and control over your workload and project selection.
- Continuous professional growth through challenging and impactful assignments.
How to Apply
Eager to make your mark? We invite all qualified candidates to apply by clicking on the link below. Please ensure your application includes a comprehensive portfolio showcasing your best advertising copywriting work. Highlight projects that demonstrate your versatility and impact.
