About Company
We are Career.zycto, a dynamic and forward-thinking organization dedicated to innovation and growth. For a Digital Marketing Manager, this means an environment where your strategic vision directly impacts our global reach and market presence. We empower our team to experiment, lead, and implement cutting-edge digital strategies, fostering a culture of continuous learning and measurable success. Join us to redefine digital engagement and shape the future of our brand, making a tangible difference from anywhere in the world.
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Job Description
Career.zycto is seeking an exceptionally skilled and results-driven Digital Marketing Manager to lead our remote marketing efforts. This pivotal role is perfect for a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, generate leads, and enhance customer engagement. Working autonomously from anywhere, you will be responsible for defining our digital strategy across multiple channels, analyzing performance, and optimizing campaigns to achieve our ambitious growth targets.
As our Digital Marketing Manager, you will be at the forefront of our digital presence, crafting compelling narratives and ensuring our brand resonates with our target audience globally. This position demands a blend of creativity, analytical prowess, and leadership, as you will not only strategize but also oversee the implementation of SEO, SEM, social media, email marketing, content marketing, and other digital initiatives. You’ll operate in a fast-paced, agile environment, collaborating cross-functionally with sales, product, and design teams to ensure a unified brand message and consistent user experience. We’re looking for someone who thrives on data-driven decision-making, constantly seeking new opportunities and technologies to elevate our digital footprint. If you are passionate about digital marketing, possess an entrepreneurial spirit, and excel in a remote-first culture, we invite you to help us chart our exciting digital future.
Your success will be measured by key performance indicators such as website traffic, lead conversion rates, campaign ROI, and overall brand engagement. You will be expected to present regular reports on campaign performance, offering insights and actionable recommendations for continuous improvement. This is a unique opportunity to shape the digital marketing landscape of a growing company, enjoying the flexibility and autonomy that remote work provides while being an integral part of a supportive and ambitious team.
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Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies across all channels (SEO, SEM, Social Media, Email, Content Marketing, Display Ads).
- Lead content marketing initiatives, including blog posts, whitepapers, case studies, and website copy, ensuring alignment with brand voice and SEO best practices.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
- Oversee all social media accounts, developing engaging content and community management strategies.
- Design and execute email marketing campaigns, including newsletters, promotional emails, and automated sequences, focusing on engagement and conversion.
- Monitor website analytics, SEO rankings, and campaign performance using tools like Google Analytics, SEMrush, and CRM systems.
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine strategies.
- Collaborate with internal teams (sales, product, design) to create integrated marketing campaigns and ensure brand consistency.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on digital marketing performance, insights, and recommendations to senior management.
Required Skills
- 5+ years of experience in digital marketing, with at least 2 years in a management role.
- Proven expertise in SEO, SEM (PPC), social media marketing, email marketing, and content marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent written and verbal communication skills in English.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
- Demonstrated ability to drive measurable results and improve marketing ROI.
- Strategic thinking with a creative mindset.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
- Previous experience working in a fully remote or hybrid team structure.
Perks & Benefits
- Flexible remote work schedule.
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and continuous learning.
- Generous paid time off and holidays.
- A supportive and collaborative remote team environment.
- Access to the latest marketing tools and technologies.
- Health and wellness benefits (where applicable).
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter highlight your relevant experience and why you are an ideal fit for a remote Digital Marketing Manager role at Career.zycto. We look forward to reviewing your application!
