About Company
KCB Group is a leading financial services provider in East Africa, with a rich history spanning over a century. We are committed to fostering economic growth and financial inclusion across the region. With a strong presence in Kenya, including a dedicated branch in Garissa County, KCB serves millions of customers, from individuals and small businesses to large corporations. Our mission is to be the preferred financial solutions provider, delivering innovative products and services that meet the evolving needs of our diverse clientele. We believe in empowering communities, promoting sustainability, and driving digital transformation in the banking sector. Joining KCB means becoming part of a forward-thinking institution that values talent, diversity, and impact, all while contributing to the financial well-being of the Garissa community and beyond.
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Job Description
Are you a digital native with a passion for storytelling and community building? KCB Group is seeking a dynamic and innovative Social Media Manager with a strong background in Digital Marketing to join our team in Garissa County. In this pivotal role, you will be responsible for developing, implementing, and managing our social media strategy to enhance our brand presence, engage with our customers, and drive key marketing objectives within the Garissa region and beyond. You will be the voice of KCB across various social platforms, crafting compelling content that resonates with our target audience, fostering meaningful interactions, and providing insights that contribute to our overall marketing and business goals. This role requires a blend of creativity, analytical thinking, and a deep understanding of the local digital landscape. You will work closely with our marketing and communications teams to ensure brand consistency and amplify our messages effectively. If you’re passionate about leveraging social media to build strong relationships, generate leads, and position KCB as a leader in financial innovation, we encourage you to apply. This is an exciting opportunity to make a tangible impact on our digital footprint and connect with the community we serve, while driving KCB’s mission of financial inclusion through modern digital channels.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with KCB's brand and marketing objectives for the Garissa market.
- Create, curate, and manage engaging content (text, image, video) for all KCB social media channels, ensuring brand consistency.
- Monitor, listen, and respond to users in a 'social' way while cultivating leads and maintaining brand reputation.
- Analyze social media data, campaign performance, and trends to identify insights and optimize future strategies.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Stay up-to-date with the latest social media best practices, platforms, and technologies.
- Collaborate with internal teams (marketing, PR, customer service, product development) to ensure cohesive brand messaging.
- Implement social media SEO tactics to increase visibility and search rankings.
- Develop and manage a social media content calendar to ensure consistent posting schedules.
- Identify and engage with local influencers and community partners to amplify KCB's presence and reach.
Required Skills
- Proven experience as a Social Media Manager or Digital Marketing Specialist.
- Excellent knowledge of Facebook, Twitter, Instagram, LinkedIn, and YouTube platforms and best practices.
- Solid understanding of social media metrics, SEO, and web traffic metrics.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
- Strong content creation skills, including exceptional copywriting and basic graphic design abilities.
- Ability to analyze data and translate it into actionable insights and strategic recommendations.
- Fluency in English and Swahili, both written and verbal.
- Strong communication, presentation, and interpersonal skills.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Preferred Qualifications
- Experience with specific social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
- Knowledge of the financial services industry in Kenya.
- Familiarity with local Garissa County culture, market dynamics, and digital landscape.
- Experience in video editing and animation for social media content creation.
- Certification in Digital Marketing or Social Media Management from a recognized institution.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage for you and your dependents.
- Robust pension scheme to secure your future.
- Extensive professional development and training opportunities.
- Generous annual leave and sick leave allowances.
- Exclusive employee banking benefits and preferential rates.
- A vibrant, collaborative, and supportive work environment within a leading financial institution.
- Opportunities for career growth and advancement within the KCB Group.
How to Apply
We invite qualified candidates who are passionate about digital marketing and community engagement to apply. Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for this role. Ensure your application clearly demonstrates your social media management expertise and understanding of the digital landscape in Kenya.
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