About Company
Sweetwater is the #1 online retailer of music instruments and pro audio gear in the United States. Founded in 1979, we’ve grown from a small home studio into a sprawling campus in Fort Wayne, Indiana, employing thousands of passionate musicians and audio professionals. Our commitment to world-class customer service, deep product knowledge, and a vibrant community has set us apart. We believe in empowering musicians and creators to achieve their dreams, providing not just gear, but also expertise, support, and inspiration. Our culture fosters innovation, teamwork, and a shared love for all things music, making Sweetwater a truly unique place to contribute and grow.
Job Description
Are you a visionary brand architect with a passion for music and technology? Do you thrive on shaping compelling narratives and driving brand loyalty in a dynamic, remote environment? Sweetwater, the nation’s leading music instrument and pro audio retailer, is seeking a talented and experienced Remote Brand Strategist to join our innovative marketing team. This is a unique opportunity to contribute to a beloved brand with a rich history and a future-forward vision, all while enjoying the flexibility of working from anywhere.
As our Remote Brand Strategist, you will be the driving force behind Sweetwater’s brand identity, ensuring consistency, resonance, and strategic alignment across all touchpoints. You’ll immerse yourself in market research, consumer insights, and competitive analysis to uncover opportunities for growth and differentiation. Your expertise will be crucial in developing impactful brand strategies that not only capture the essence of Sweetwater but also inspire and connect deeply with our diverse customer base, from aspiring musicians to seasoned professionals. You will craft the stories that define us, guiding creative development, messaging frameworks, and campaign strategies that elevate our brand presence and drive engagement.
This role requires a blend of analytical rigor and creative flair. You will be responsible for translating complex data into actionable brand strategies, defining our unique selling propositions, and articulating our brand voice with clarity and passion. You will collaborate closely with various internal teams, including marketing, product development, sales, and creative, acting as a brand guardian and evangelist. Your ability to lead cross-functional projects, present compelling strategic recommendations, and foster a shared understanding of brand objectives will be key to your success. If you are passionate about the power of music, dedicated to strategic excellence, and ready to make a significant impact on a brand that genuinely cares about its community, we encourage you to apply. Sweetwater offers a challenging yet rewarding environment where your strategic insights will directly influence our continued growth and industry leadership.
Key Responsibilities
- Develop and refine Sweetwater's brand strategy, ensuring alignment with business objectives and market trends.
- Conduct thorough market research, competitive analysis, and consumer insights studies to identify opportunities and inform strategic decisions.
- Define and articulate Sweetwater's brand positioning, messaging, and unique value propositions.
- Collaborate with marketing, creative, product, and sales teams to ensure consistent brand execution across all channels and campaigns.
- Oversee the development of brand guidelines and ensure adherence across all external and internal communications.
- Monitor brand performance, analyze key metrics, and provide insights for continuous improvement.
- Lead brainstorming sessions and workshops to generate innovative ideas for brand growth and engagement.
- Stay abreast of industry best practices, emerging trends, and technological advancements in branding and marketing.
Required Skills
- 4+ years of experience in brand strategy, marketing strategy, or a related role.
- Demonstrated ability to develop and execute comprehensive brand strategies.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research methodologies and tools.
- Proven ability to manage multiple projects and work effectively in a fast-paced environment.
- Deep understanding of digital marketing landscapes and e-commerce branding.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience within the music industry, pro audio, or e-commerce retail.
- Familiarity with brand tracking and measurement tools.
- Experience working in a remote or distributed team environment.
- Master's degree or advanced certification in marketing/branding.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off, including holidays and vacation.
- Employee discounts on music gear and pro audio equipment.
- Access to Sweetwater's on-site wellness facilities (for local employees) and virtual wellness programs.
- Opportunities for professional development and continuous learning.
- Flexible remote work environment.
- Vibrant company culture with a shared passion for music.
How to Apply
Ready to shape the future of a beloved brand? We encourage you to click on the application link below to explore current opportunities and submit your detailed application. Please include a resume and a cover letter outlining your experience and why you are the ideal candidate for this Remote Brand Strategist role. We look forward to reviewing your application!