About Company
Digi-Ads Zimbabwe is a pioneering digital marketing agency dedicated to empowering businesses across Zimbabwe and beyond with innovative, data-driven strategies. We specialize in crafting bespoke online solutions, from search engine optimization (SEO) and social media marketing to pay-per-click (PPC) campaigns and comprehensive e-commerce development. Our mission is to transform our clients’ digital presence into powerful engines for growth and profitability. We foster a culture of continuous learning, creativity, and collaboration, even within our remote work model, ensuring our team members are at the forefront of digital innovation. Join a forward-thinking company that values impact, results, and the professional development of its talent.
Job Description
Are you a data-driven individual with a passion for optimizing online experiences and driving tangible results? Digi-Ads Zimbabwe, a leading and innovative digital marketing agency committed to empowering businesses across Africa, is actively seeking a highly motivated and detail-oriented Remote Ecommerce Conversion Optimization Assistant to join our dynamic team. This is an exceptional opportunity for a talented professional based in Bulawayo Province, Zimbabwe, to make a significant impact on our clients’ success from the comfort of their home office.
In this crucial remote role, you will be instrumental in enhancing the performance of various e-commerce websites by identifying bottlenecks, conducting rigorous A/B tests, analyzing user behavior, and implementing strategic improvements that transform visitors into loyal customers. You will work closely with our expert marketing and development teams, contributing to data-backed decisions that directly influence conversion rates, average order value, and overall online revenue for our diverse portfolio of clients. Your day-to-day will involve diving deep into analytics, scrutinizing user journeys, and proposing innovative solutions to elevate the user experience and streamline the path to purchase.
We are looking for someone who thrives on uncovering insights from data, is proficient with various analytics platforms, and possesses a keen eye for user interface and user experience principles. This position is not just about making minor tweaks; it’s about understanding the psychology behind online shopping and systematically improving every touchpoint to create seamless and highly effective conversion funnels. The successful candidate will have a direct hand in shaping the online success stories of our clients, ranging from small local businesses to larger regional enterprises, all while enjoying the flexibility and autonomy that remote work offers.
At Digi-Ads Zimbabwe, we believe in fostering a supportive and collaborative remote environment where every team member is valued and given the tools to excel. Even though you’ll be working remotely, you’ll be an integral part of our close-knit team, participating in virtual meetings, sharing insights, and continuously learning and growing alongside industry experts. This role offers not just a job, but a pathway to professional development in the rapidly evolving field of e-commerce optimization. If you’re ready to apply your analytical prowess and creativity to drive measurable results for a forward-thinking agency, we encourage you to apply. Join us in shaping the future of digital commerce in Zimbabwe and beyond!
Key Responsibilities
- Conduct thorough audits of client e-commerce websites to identify conversion bottlenecks and areas for improvement.
- Assist in the design, setup, and execution of A/B tests and multivariate tests using various CRO tools.
- Analyze website data from Google Analytics and other platforms to pinpoint user behavior patterns and conversion trends.
- Prepare comprehensive reports on test results, offering actionable insights and data-driven recommendations.
- Collaborate with marketing, design, and development teams to implement optimized solutions.
- Stay up-to-date with the latest e-commerce trends, CRO best practices, and digital marketing innovations.
- Monitor key performance indicators (KPIs) and regularly report on the impact of implemented changes.
- Contribute to the development of CRO strategies for various client projects.
Required Skills
- Proficiency in Google Analytics and Google Tag Manager.
- Experience with A/B testing platforms (e.g., Google Optimize, VWO, Optimizely).
- Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Solid grasp of user experience (UX) and user interface (UI) principles.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Strong communication skills, both written and verbal, for effective client and team collaboration.
- Self-motivated and disciplined with the ability to work effectively in a remote environment.
- Attention to detail and a results-oriented mindset.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Certifications in Google Analytics or other CRO-related tools.
- Familiarity with heatmap and session recording tools (e.g., Hotjar, Crazy Egg).
- Basic knowledge of HTML, CSS, or JavaScript for front-end understanding.
Perks & Benefits
- Flexible remote work environment allowing for work-life balance.
- Opportunity to work with a diverse portfolio of e-commerce clients.
- Continuous professional development and learning opportunities.
- Collaborative and supportive team culture.
- Direct impact on client success and business growth.
- Access to leading industry tools and resources.
How to Apply
To seize this exciting opportunity, please click on the application link below to submit your resume and a cover letter outlining your experience in e-commerce conversion optimization and why you are the ideal candidate for this remote role at Digi-Ads Zimbabwe. We encourage you to highlight any specific projects or results you’ve achieved in past roles. We look forward to hearing from you!