About Company
Ready to shape narratives and elevate brand presence? Career.zycto is a rapidly evolving platform dedicated to empowering professionals through innovative career development tools and resources. We foster a culture of creativity, strategic thinking, and collaborative growth, providing a fertile ground for a Media Relations Manager to truly thrive. Here, your ability to connect with diverse audiences and tell compelling stories will directly impact our mission to transform careers globally. Join a team where your strategic vision in media engagement is not just valued, but essential to our success.
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Job Description
Career.zycto is seeking a dynamic and results-driven Media Relations Manager to join our growing team in Dundas, Hamilton. This pivotal role will be responsible for developing and executing comprehensive media relations strategies that enhance our brand’s reputation, increase visibility, and drive engagement across various channels. You will be the primary point of contact for media inquiries, proactively identify and secure media opportunities, and cultivate strong relationships with journalists, influencers, and key stakeholders in the career development and technology sectors.
As our Media Relations Manager, you will play a critical role in crafting compelling narratives, drafting impactful press releases, media kits, and other communication materials. You will monitor media coverage, analyze trends, and provide insightful reports to senior leadership, ensuring our communication efforts are aligned with strategic business objectives. This position requires a proactive individual with exceptional communication skills, a keen understanding of the media landscape, and a proven track record of securing positive media coverage. You will be expected to manage multiple projects simultaneously, adapt to fast-paced environments, and contribute to a collaborative team culture focused on innovation and impact. If you are passionate about storytelling, brand advocacy, and driving public perception for a forward-thinking company, we encourage you to apply and help us amplify Career.zycto’s mission.
Key Responsibilities
- Develop and implement comprehensive media relations strategies to elevate brand visibility and reputation.
- Cultivate and maintain strong relationships with key media contacts, journalists, and industry influencers.
- Draft compelling press releases, media alerts, pitches, and other communication materials.
- Act as the primary point of contact for all media inquiries and coordinate media interviews.
- Proactively identify and pursue new media opportunities, including thought leadership articles, speaking engagements, and editorial features.
- Monitor, track, and analyze media coverage, preparing regular reports on PR effectiveness and sentiment.
- Collaborate with marketing, content, and product teams to ensure consistent messaging and brand voice.
- Manage crisis communications and develop rapid response strategies when necessary.
- Stay abreast of industry trends, competitor activities, and news cycles relevant to career development and technology.
- Support executive team with media training and public speaking opportunities.
Required Skills
- Exceptional written and verbal communication skills.
- Proven experience in developing and executing successful media relations campaigns.
- Strong existing relationships with media contacts in Canada, particularly in the business, technology, or HR sectors.
- Proficiency in media monitoring and analytics tools.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strategic thinker with a creative approach to problem-solving.
- Strong project management and organizational skills.
Preferred Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Experience working in the technology or career services industry.
- Familiarity with digital PR strategies and social media engagement.
- Master's degree or relevant professional certifications.
- Experience in internal communications.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Generous paid time off and holidays.
- Professional development and training opportunities.
- Flexible work arrangements (where applicable).
- Employee wellness programs.
- Collaborative and inclusive company culture.
- Modern office space with amenities.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We ask that you submit your resume along with a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this Media Relations Manager position at Career.zycto.
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