About Company
Chewy, Inc. is a leading online retailer of pet food, pet supplies, and pet medications in the United States. Founded in 2011, Chewy has rapidly grown to become a beloved brand, known for its extensive product selection, competitive pricing, and exceptional customer service. We are passionate about pets and dedicated to creating the best possible experience for pet parents everywhere. At Chewy, we’re not just selling products; we’re building a community and revolutionizing how pet parents care for their beloved companions through innovation and technology.
Job Description
Are you a visionary product marketer with a deep passion for pets and a proven track record of driving growth in a dynamic e-commerce environment? Chewy is seeking a highly motivated and experienced Remote Product Marketing Lead to join our innovative and rapidly expanding team. In this pivotal role, you will be instrumental in shaping the market strategy, positioning, and successful launch of key products and features across our diverse digital platform, directly impacting millions of pet parents nationwide. This is an incredible opportunity to leverage your strategic prowess and creative flair from anywhere in Hialeah, Florida, with the flexibility to manage your work-life balance while making a significant, tangible impact on our business and our customers.
As our Remote Product Marketing Lead, you will serve as the voice of the customer, the market expert, and the strategic glue between product development and go-to-market execution. You will champion new product initiatives from conception through launch, conduct deep market analysis to identify opportunities and challenges, craft compelling value propositions that resonate with our target audiences, and orchestrate impactful launch campaigns that drive adoption and engagement. We’re looking for someone who thrives on data-driven insights, deeply understands the nuances of the e-commerce landscape, and can inspire and align cross-functional teams to achieve ambitious goals. If you’re ready to lead the charge in bringing innovative pet-centric solutions to life, all while enjoying the autonomy of a remote role with flexible hours, we encourage you to apply and help us continue to delight millions of pet families.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements, including positioning, messaging, and launch plans.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and inform product roadmap decisions.
- Partner closely with Product Management, Design, Engineering, and Analytics teams to define product requirements and ensure market fit.
- Create compelling product messaging and narratives that clearly articulate value propositions to internal and external audiences.
- Collaborate with Marketing Communications, Content, and PR teams to develop and execute integrated marketing campaigns across various channels.
- Monitor and analyze product performance post-launch, gathering insights to inform future product iterations and marketing strategies.
- Serve as the product expert and evangelist, educating sales, customer service, and other internal teams on product features and benefits.
- Identify and track key performance indicators (KPIs) for product launches and ongoing marketing initiatives, providing regular reports and actionable recommendations.
Required Skills
- 6+ years of progressive experience in Product Marketing, preferably within e-commerce, retail, or a consumer-facing technology company.
- Proven track record of successfully launching and growing digital products or services.
- Strong strategic thinking and analytical skills, with the ability to translate complex data into actionable marketing insights.
- Exceptional written and verbal communication skills, capable of crafting clear, concise, and compelling narratives.
- Expertise in developing market positioning, messaging, and go-to-market strategies.
- Ability to work autonomously in a remote environment, managing multiple projects and priorities effectively.
- Demonstrated experience working cross-functionally with product, engineering, and sales teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree (MBA) is a plus.
- Experience with A/B testing, marketing automation platforms, and CRM tools.
- Familiarity with the pet care industry and a genuine love for animals.
- Experience working in an Agile development environment.
- Proficiency in project management tools like Jira, Asana, or similar.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Generous paid time off and flexible work arrangements.
- Employee discount on Chewy products and services.
- Access to mental wellness resources and employee assistance programs.
- Opportunities for professional development and career growth.
- A vibrant, pet-friendly culture even in a remote setting.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for Chewy. Please highlight your experience with product marketing in an e-commerce context. We look forward to reviewing your application!