About Company
Big Eye Media is a dynamic and innovative digital marketing agency based in the historic city of Canterbury, United Kingdom. For over a decade, we have been dedicated to empowering businesses of all sizes to thrive in the digital landscape. Our expertise spans a comprehensive suite of services, including cutting-edge web design and development, robust search engine optimisation (SEO) strategies, engaging social media management, targeted paid advertising campaigns, and compelling content creation. We pride ourselves on our client-centric approach, building lasting relationships based on trust, transparency, and tangible results. Our team of passionate digital specialists works collaboratively to craft bespoke strategies that align with each client’s unique goals, helping them to expand their reach, connect with their audience, and achieve sustainable growth. At Big Eye Media, we don’t just execute campaigns; we strategize, innovate, and deliver digital excellence.
Job Description
Are you a seasoned wordsmith and strategic thinker with a passion for crafting compelling narratives that resonate and drive measurable results? Big Eye Media, a dynamic and innovative digital agency based in Canterbury, is expanding its talented team and seeking a dedicated Work from Home Content Strategist to elevate our clients’ online presence. While our roots are firmly planted in the historic city of Canterbury, this role offers the flexibility and autonomy of remote work, allowing you to contribute your expertise from the comfort of your home office, while remaining an integral part of our vibrant and collaborative team.
In this pivotal role, you will be the architect of our clients’ content success, designing and implementing cutting-edge content strategies that drive engagement, boost SEO, and achieve measurable business objectives. Your day-to-day will involve a deep dive into market research, audience analysis, and competitor insights to identify untapped opportunities and position our clients as authoritative thought leaders in their respective industries. From the initial conceptualization of blog posts, engaging website copy, and dynamic social media campaigns to overseeing their meticulous creation and strategic distribution, you will ensure every piece of content not only aligns perfectly with strategic goals but also speaks directly and compellingly to the target audience.
This isn’t just about producing content; it’s about visionary strategic planning, analytical prowess, and a relentless pursuit of content excellence across all digital channels. You will be instrumental in translating complex client objectives into clear, actionable content plans. Working closely with our talented team of SEO specialists, social media managers, graphic designers, and web developers, you will ensure seamless execution and maximum impact for every campaign. A key part of your role will involve defining content marketing KPIs, tracking performance using analytics tools, and interpreting data to continually refine and optimize strategies for ongoing improvement. We’re looking for someone who can not only develop a robust, forward-thinking content roadmap but also adapt quickly to evolving digital landscapes and client needs. If you thrive in a collaborative yet independent remote environment, possess an insatiable curiosity for emerging digital trends, and are eager to make a tangible difference for a diverse portfolio of clients, then we encourage you to apply. Join Big Eye Media and help us shape the future of digital storytelling, one powerful strategy at a time.
Key Responsibilities
- Develop and execute comprehensive content strategies aligned with client business objectives and marketing goals.
- Conduct in-depth market research, competitor analysis, and audience segmentation to identify content opportunities.
- Plan, create, and manage content calendars, ensuring a consistent flow of high-quality, relevant content.
- Oversee the creation of various content types including blog posts, website copy, landing pages, social media content, email campaigns, and video scripts.
- Optimise all content for search engines (SEO) to improve organic visibility and drive targeted traffic.
- Monitor, analyse, and report on content performance using analytics tools, providing actionable insights for continuous improvement.
- Collaborate closely with SEO specialists, social media managers, designers, and developers to ensure integrated campaign execution.
- Stay abreast of industry trends, content marketing best practices, and algorithm updates.
- Manage client communication regarding content strategy, progress, and results.
- Ensure all content adheres to brand guidelines, tone of voice, and compliance standards.
Required Skills
- Proven experience as a Content Strategist or similar role (minimum 4 years).
- Exceptional written and verbal communication skills in English.
- Strong understanding of SEO principles and content optimisation techniques.
- Proficiency with content management systems (CMS) and marketing automation platforms.
- Demonstrable experience with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Ability to conduct thorough research and translate complex information into engaging content.
- Excellent project management and organisational skills.
- Comfortable working independently and collaboratively in a remote team environment.
- Strategic thinking with a creative mindset.
- A portfolio showcasing successful content strategies and impactful content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working within a digital agency environment.
- Familiarity with A/B testing and conversion rate optimisation for content.
- Certifications in content marketing, SEO, or Google Analytics.
- Experience with video content strategy and scriptwriting.
Perks & Benefits
- Flexible remote work environment, offering excellent work-life balance.
- Competitive salary package with opportunities for performance-based bonuses.
- Generous holiday allowance.
- Commitment to continuous professional development and training opportunities.
- Access to cutting-edge content marketing and SEO tools and resources.
- A supportive, collaborative, and forward-thinking team culture.
- Regular virtual team social events to foster connection.
- Opportunity to contribute to diverse and impactful projects for a wide range of clients.
- Pension scheme contribution.
How to Apply
If you are a passionate and experienced Content Strategist ready to make a significant impact from your home office, we encourage you to apply! Please click on the link below to submit your application, including your CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and exploring how your expertise can contribute to our team and our clients’ success.