About Company
At Career.zycto, we believe in the power of visibility and connection. Our dynamic team thrives on innovation, crafting digital experiences that truly resonate and drive growth for our diverse clientele across Mauritius and beyond. We foster a collaborative environment where fresh ideas are celebrated, and impact is tangible. For an SEO Specialist passionate about uncovering search insights and building compelling content strategies, Career.zycto offers an unparalleled platform to elevate brands, master cutting-edge techniques, and leave a significant mark on the digital landscape.
Advertisement
Job Description
Are you a seasoned SEO professional with a passion for driving organic growth and dominating search engine rankings? Career.zycto, a forward-thinking digital marketing agency based in the vibrant heart of Port Louis, is seeking a talented and strategic SEO Specialist to join our innovative team. This pivotal role is perfect for someone who lives and breathes search engine optimization, possesses an analytical mind, and excels at crafting compelling content strategies that convert.
As our SEO Specialist, you will be instrumental in enhancing the online visibility and search performance of our diverse portfolio of clients. Your expertise will directly influence brand reach, engagement, and ultimately, our clients’ bottom lines. You will be responsible for developing, implementing, and managing comprehensive SEO strategies, focusing on both technical optimization and high-quality content that resonates with target audiences. This involves meticulous keyword research, insightful competitor analysis, and staying ahead of ever-evolving search engine algorithms.
You’ll lead the charge in identifying growth opportunities, performing detailed site audits to uncover technical deficiencies, and collaborating closely with our content and development teams to ensure seamless implementation of SEO best practices. Your day-to-day will involve monitoring key performance indicators (KPIs), generating in-depth reports, and presenting actionable insights to internal stakeholders and clients alike. We are looking for an individual who can not only identify problems but also devise innovative solutions that deliver measurable results.
Advertisement
This is an exciting opportunity to contribute significantly to a growing agency, working with a dynamic team in a supportive environment where your contributions are highly valued. If you’re ready to take ownership of SEO campaigns, drive impactful organic traffic, and help businesses thrive in the digital sphere from our Fort Adelaide (Citadel) office, we encourage you to apply. Join Career.zycto and help us define the future of digital presence for our clients.
Key Responsibilities
- Conduct comprehensive keyword research and competitive analysis to identify opportunities.
- Develop and execute on-page, off-page, and technical SEO strategies to improve organic search rankings.
- Optimize website content, landing pages, and blog posts for search engines and user experience.
- Perform regular technical SEO audits and implement recommendations for site speed, crawlability, indexability, and mobile-friendliness.
- Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
- Collaborate closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.
- Stay updated with the latest SEO trends, algorithm changes, and industry best practices.
- Manage local SEO efforts, including Google My Business optimization, for clients targeting the Mauritian market.
- Develop and implement effective link-building strategies and outreach programs to enhance domain authority.
- Analyze user behavior data and search query reports to inform content strategy and optimization efforts.
Required Skills
- Proven experience (3+ years) as an SEO Specialist or similar role.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency with industry-standard SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console).
- Strong understanding of keyword research, content optimization, technical SEO, and link building methodologies.
- Experience with performing comprehensive technical SEO audits and implementing solutions.
- Excellent analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Strong communication skills, both written and verbal, in English.
- Ability to work independently and as part of a collaborative team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Experience with international SEO or multi-lingual websites.
- Familiarity with various content management systems (e.g., WordPress, Joomla, Shopify).
- Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO.
- Google Analytics and/or Google Ads certifications.
- Previous experience working within a digital marketing agency environment.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive health and wellness benefits program.
- Opportunities for continuous professional development and training.
- A modern and collaborative office environment in Fort Adelaide.
- Regular team-building activities and company social events.
- Clear pathways for career growth and advancement within the agency.
- Employee recognition programs that celebrate your contributions.
- Access to the latest SEO tools and technologies.
How to Apply
Interested candidates are invited to submit their detailed CV and a compelling cover letter outlining their relevant experience, their passion for SEO, and why they believe they are a great fit for Career.zycto. Please click on the application link below to apply directly.
