About Company
Career.zycto thrives on connecting talent with opportunity, specializing in marketing and digital roles that drive real impact. For an Email Marketing Coordinator, this means a dynamic environment where your campaign setup expertise directly shapes client success and audience engagement. We empower our team members to innovate, learn, and grow, providing the tools and collaborative support needed to excel in the fast-paced digital landscape. Join us to build impactful email strategies and advance your career in a supportive, forward-thinking agency setting.
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Job Description
Are you a detail-oriented Email Marketing Coordinator with a passion for precise campaign setup and execution? Career.zycto is seeking a highly motivated individual to join our vibrant digital marketing team in Prestwich, Manchester. In this pivotal role, you will be instrumental in the end-to-end setup and deployment of engaging email marketing campaigns for a diverse portfolio of clients. This isn’t just about pressing send; it’s about meticulously configuring segmentations, personalizations, A/B tests, and automation workflows to maximize performance and achieve client objectives.
Working closely with our strategists, copywriters, and designers, you will translate marketing strategies into tangible email campaigns, ensuring technical accuracy, brand consistency, and optimal deliverability. Your day-to-day will involve using various email service platforms (ESPs) to build, test, and schedule campaigns, manage subscriber lists, and troubleshoot any technical issues that arise. We are looking for someone who takes immense pride in their work, possesses a keen eye for detail, and understands the critical role of flawless execution in email marketing success.
This position offers a fantastic opportunity for an individual who is eager to take ownership of the technical setup process, contributing directly to client ROI and brand growth. You will be responsible for ensuring that every email campaign is perfectly aligned with strategic goals, adheres to best practices for deliverability and engagement, and is launched on time. Beyond initial setup, you’ll also play a role in monitoring campaign performance metrics, identifying areas for optimization, and providing insights that inform future strategies. If you’re ready to dive deep into the mechanics of email marketing, continuously refine your skills, and make a tangible impact within a supportive and innovative team, we encourage you to apply. Career.zycto values proactivity, a commitment to excellence, and a collaborative spirit, offering a path for continuous professional development in the exciting world of digital marketing.
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Key Responsibilities
- Set up, configure, and launch email marketing campaigns across various ESPs (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze).
- Implement complex segmentation logic, personalization tokens, and dynamic content to target specific audience segments.
- Conduct thorough A/B testing setup for subject lines, content, CTAs, and send times to optimize campaign performance.
- Manage and maintain subscriber lists, ensuring data accuracy, compliance with GDPR/PEC, and effective list hygiene.
- Develop and configure email automation workflows, drip campaigns, and transactional emails.
- Collaborate with design and content teams to ensure all email assets are correctly integrated and rendered across devices.
- Perform comprehensive quality assurance (QA) checks on all email campaigns before deployment, ensuring flawless execution.
- Monitor campaign deliverability, open rates, click-through rates, and conversion metrics, providing insights for optimization.
- Troubleshoot technical issues related to email deployment, rendering, and tracking.
- Stay up-to-date with industry best practices, email marketing trends, and platform updates.
Required Skills
- Proven experience (2+ years) in email marketing campaign setup and execution.
- Proficiency with at least one major Email Service Provider (ESP) such as Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar.
- Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization.
- Excellent attention to detail and a commitment to accuracy in a fast-paced environment.
- Basic understanding of HTML/CSS for email template modifications.
- Analytical mindset with the ability to interpret campaign data and identify areas for improvement.
- Strong organizational and time management skills.
- Ability to work collaboratively in a team environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with advanced email automation and CRM integrations.
- Familiarity with A/B testing methodologies and optimization strategies.
- Knowledge of GDPR, PECR, and other email compliance regulations.
- Experience in an agency setting.
- Certification in a recognized ESP (e.g., HubSpot Email Marketing Certification).
Perks & Benefits
- Competitive salary and performance bonuses.
- Generous holiday allowance.
- Flexible working options (e.g., early finish Fridays).
- Opportunities for professional development and training.
- Modern office space in Prestwich with excellent transport links.
- Collaborative and supportive team culture.
- Regular team social events.
- Health and wellness programs.
- Pension scheme.
How to Apply
Ready to make your mark as an Email Marketing Coordinator? We encourage you to apply directly by clicking the link below. Please ensure your CV and cover letter highlight your relevant experience in email campaign setup and your proficiency with various ESPs. We look forward to reviewing your application!
