About Company
At Career.zycto, we are a dynamic digital marketing agency dedicated to empowering businesses to achieve unparalleled growth through innovative advertising strategies. We thrive on data-driven decisions and creative execution, fostering an environment where talent can truly flourish. For an Ad Manager – Social Media & PPC, Career.zycto offers a unique opportunity to lead impactful campaigns, leverage cutting-edge tools, and contribute directly to client success in a collaborative, forward-thinking team. Join us in shaping the future of digital advertising, where your expertise is valued, and your professional development is paramount.
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Job Description
This pivotal role at Career.zycto calls for a highly skilled, strategic, and results-oriented Ad Manager to spearhead our social media and PPC advertising efforts. You will be instrumental in driving client success by crafting, implementing, and rigorously optimizing high-performing digital campaigns across a diverse range of platforms including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other emerging channels. Your expertise will directly influence client growth, brand visibility, and return on investment, making this a pivotal position within our dynamic agency. We are actively seeking a proactive individual who is deeply passionate about the ever-evolving landscape of digital advertising, possesses a keen analytical mind, and boasts a proven track record of delivering measurable results against predefined KPIs.
In this role, you will work closely with our wider marketing team, dedicated account managers, and directly with clients to thoroughly understand their unique business objectives and target audiences. This understanding will form the foundation for developing comprehensive, data-driven advertising strategies that align perfectly with their goals. You will be responsible for the full lifecycle of campaigns, from initial strategy and keyword research to ad copy creation, landing page optimization recommendations, budget allocation, and continuous performance monitoring. A significant part of your contribution will involve translating complex performance data into clear, actionable insights and presenting these findings eloquently to clients, demonstrating campaign effectiveness and identifying opportunities for further growth.
This is an exciting opportunity to take ownership of significant advertising budgets and manage sophisticated campaigns, applying your strategic prowess to a diverse portfolio of clients spanning various industries. We deeply value innovation, continuous professional development, and an unwavering commitment to excellence. If you are ready to make a tangible impact, elevate your career in a supportive yet challenging environment, and contribute to an agency that prides itself on cutting-edge solutions, we strongly encourage you to apply. You’ll be at the forefront of digital trends, leveraging advanced tools and methodologies to ensure our clients not only meet but exceed their digital marketing aspirations. Our ideal candidate thrives on complex problem-solving, is adept at interpreting multi-channel data to inform strategic decisions, and can communicate intricate advertising concepts clearly and persuasively to both internal teams and a diverse client base. Your day-to-day will involve hands-on campaign management, strategic planning, in-depth performance analysis, and staying ahead of industry shifts to keep our clients at the forefront of their respective markets. We foster a culture that encourages initiative, rewards innovation, and provides the necessary resources and opportunities for you to excel. This role is not just about managing ads; it’s about building lasting relationships, understanding profound business challenges, and delivering innovative solutions that genuinely move the needle for our clients.
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Key Responsibilities
- Develop, implement, and manage comprehensive PPC and social media advertising campaigns across platforms like Google Ads, Meta, and LinkedIn.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Craft compelling ad copy and provide recommendations for landing page optimization to maximize conversion rates.
- Monitor, analyze, and report on campaign performance, identifying trends, insights, and areas for improvement.
- Manage advertising budgets effectively to ensure optimal spend and maximize return on investment (ROI).
- Perform A/B testing on ad creatives, copy, and targeting strategies to continually enhance campaign effectiveness.
- Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising.
- Collaborate with creative teams to develop engaging ad assets and ensure brand consistency.
- Communicate campaign strategy, performance, and key insights directly to clients and internal stakeholders.
- Identify new opportunities for client growth and campaign expansion through data-driven recommendations.
Required Skills
- Proven expertise in Google Ads (Search, Display, Shopping, Video campaigns).
- Demonstrable experience with Meta Ads Manager (Facebook, Instagram advertising).
- Strong understanding of core PPC and social media advertising principles and best practices.
- Proficiency in Google Analytics 4 (GA4) and other analytics platforms for data interpretation.
- Excellent data analysis, reporting, and presentation skills.
- Extensive experience with budget management and optimization techniques.
- Exceptional written and verbal communication skills for client and team interaction.
- Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
- Advanced proficiency in Excel or Google Sheets for data manipulation and reporting.
- Strong strategic thinking and problem-solving abilities.
Preferred Qualifications
- Google Ads certifications (e.g., Search, Display, Measurement).
- Meta Blueprint certification.
- Experience with other ad platforms such as LinkedIn Ads, TikTok Ads, or Pinterest Ads.
- Previous agency experience managing multiple client accounts across diverse industries.
- Knowledge of SEO principles and their integration with PPC strategies.
- Experience with CRM platforms for lead tracking and client management.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Hybrid work model offering flexibility between on-site and remote work.
- Generous paid time off and observance of public holidays.
- Comprehensive health and wellness benefits package.
- Company pension scheme with employer contributions.
- Opportunities for continuous professional development, training, and industry certifications.
- A collaborative, supportive, and innovative team environment.
- Access to modern office space with excellent amenities and facilities.
- Regular team social events and company-wide gatherings.
- Access to cutting-edge marketing tools and software.
How to Apply
Encourage applicants to click on the link below to apply for the job.
