About Company
Ready to make a tangible impact in the digital landscape? Career.zycto is a dynamic, forward-thinking organization that thrives on innovation and strategic growth. We believe in empowering our teams to lead with creativity and leverage cutting-edge technologies. For a Marketing Officer – Digital Team, this means an environment rich with opportunities to shape campaigns, analyze market trends, and directly contribute to our evolving brand narrative. Join a culture where your digital prowess is celebrated, your ideas are valued, and your professional development is a priority. We’re building something exceptional, and we want you to be a part of it.
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Job Description
Career.zycto is seeking a highly motivated and results-driven Marketing Officer to join our innovative Digital Team in Downtown, Middletown. This pivotal role will be instrumental in developing, implementing, and optimizing our digital marketing strategies across various platforms. You will be at the forefront of driving brand awareness, engaging target audiences, and generating measurable leads through compelling digital campaigns. If you possess a strong understanding of the digital marketing ecosystem, a passion for data-driven decision-making, and a knack for creating engaging content, we invite you to contribute your expertise to our growing team.
In this role, you will collaborate closely with cross-functional teams, including content creators, sales, and product development, to ensure a cohesive and impactful marketing approach. We are looking for an individual who is not only proficient in the technical aspects of digital marketing but also possesses excellent communication skills and a strategic mindset. Your work will directly influence our online presence, customer acquisition efforts, and overall business success. This is an exciting opportunity for a professional eager to make a significant mark in a company that values innovation and proactive problem-solving. We foster a collaborative environment where continuous learning and professional growth are encouraged, ensuring you have the resources and support to excel.
Key Responsibilities
- Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including SEM, SEO, social media, email marketing, and display advertising.
- Monitor and analyze campaign performance data (e.g., website traffic, engagement metrics, conversion rates) using analytics tools and provide actionable insights.
- Optimize website content and landing pages for SEO to improve organic search rankings and visibility.
- Create engaging and relevant content for digital platforms, including social media posts, blog articles, email newsletters, and website copy.
- Manage and maintain social media presence, ensuring brand consistency and active community engagement.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Collaborate with internal teams to align digital marketing efforts with overall business objectives and campaigns.
- Prepare regular reports on marketing campaign effectiveness and present findings to stakeholders.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Required Skills
- Proven experience (2+ years) in digital marketing or a similar role.
- Solid understanding of SEO, SEM, social media marketing, and email marketing principles.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to interpret data and generate reports.
- Ability to work independently and as part of a collaborative team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Preferred Qualifications
- Experience with content management systems (CMS) such as WordPress.
- Familiarity with marketing automation platforms.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
- Certifications in Google Ads or Google Analytics.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive work environment.
- Modern office space in Downtown, Middletown.
- Employee wellness programs.
How to Apply
Eager to drive digital success with Career.zycto? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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