About Company
Minto Group is a fully integrated real estate company offering new homes and condos, apartment rentals, and commercial properties in Ottawa, Toronto, Calgary, and Florida. For over 65 years, we’ve been building better places to live, work, and play, with a commitment to innovation, sustainability, and unparalleled customer service. With a strong track record of success and a forward-thinking approach, Minto Group continues to grow its diverse portfolio, shaping communities and creating lasting value for our residents, tenants, and investors. We believe in fostering a collaborative and inclusive environment where every team member can thrive and contribute to our ongoing success. Join a company that is not just building properties, but building legacies.
Job Description
Minto Group, a leading real estate development, construction, and property management company with a rich history spanning over six decades, is seeking a dynamic and creative Digital Content Coordinator to join our vibrant marketing team in Toronto. We are committed to building better places to live, work, and play, and our digital presence is crucial to connecting with our diverse communities and showcasing our innovative properties across residential, commercial, and retail sectors.
As a Digital Content Coordinator, you will play a pivotal role in shaping Minto Group’s online voice and engaging our target audiences. You will be responsible for the creation, curation, and management of compelling digital content across various platforms, including our corporate websites, community portals, social media channels (e.g., Instagram, Facebook, LinkedIn, X), email marketing campaigns, and digital advertising initiatives. This is an exciting opportunity for a content enthusiast who thrives in a fast-paced environment and is passionate about translating brand messaging into impactful digital experiences that resonate with prospective residents, tenants, and investors. You will collaborate closely with our marketing strategists, design teams, sales professionals, and property management teams to ensure all content aligns seamlessly with our overarching brand guidelines, marketing objectives, and critical SEO best practices. Your contributions will directly influence our online visibility, lead generation efforts, and ultimately, Minto Group’s market presence.
Your day-to-day will involve crafting engaging blog posts that highlight property features, community benefits, and lifestyle insights; developing captivating social media copy and campaigns designed to foster community and drive engagement; writing persuasive website content and landing page copy that drives lead generation; and assisting with the creation of video scripts and other multimedia assets. You will also be instrumental in maintaining and optimizing our comprehensive content calendar, ensuring timely delivery of all content assets, and expertly adapting content for different platforms and audience segments to maximize reach and impact. We are looking for someone who can not only produce high-quality written content but also possesses a strong understanding of the visual elements and user experience principles that make digital content truly stand out in a competitive landscape. Furthermore, you will diligently monitor content performance metrics, leveraging analytics tools to identify trends, gather actionable insights, inform future content strategy, and continuously optimize our digital storytelling efforts for improved engagement and conversion. Join us and help build the narrative for one of Canada’s most respected and forward-thinking real estate companies, contributing to a team that values innovation, collaboration, and continuous growth.
Key Responsibilities
- Develop, write, and edit engaging digital content for websites, blogs, social media, and email marketing campaigns.
- Manage and maintain the content calendar, ensuring timely delivery and publication across all channels.
- Collaborate with marketing, design, sales, and property management teams to ensure content aligns with brand strategy and campaign objectives.
- Conduct keyword research and apply SEO best practices to all content to improve search engine visibility and organic traffic.
- Monitor, analyze, and report on content performance metrics using web analytics tools (e.g., Google Analytics), providing actionable insights.
- Ensure all digital content adheres strictly to Minto Group's brand guidelines, tone of voice, and legal requirements.
- Assist in the creation and coordination of multimedia content, including video scripts, infographics, and visual assets.
Required Skills
- 2+ years of proven experience in digital content creation, content marketing, or a similar role.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and impeccable grammar.
- Proficiency with content management systems (CMS) and social media management platforms.
- Strong understanding of SEO principles and content optimization techniques.
- Ability to interpret content performance data and translate insights into strategic recommendations.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Demonstrated portfolio of digital content (e.g., blog posts, social media campaigns, website copy).
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with Google Analytics, SEMrush, or other web analytics and SEO tools.
- Basic understanding of graphic design principles or familiarity with design tools (e.g., Canva, Adobe Creative Suite).
- Prior experience within the real estate or property management industry.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
Perks & Benefits
- Competitive salary and opportunities for performance-based incentives.
- Comprehensive health, dental, and vision benefits package.
- Generous paid time off and flexible work arrangements (where applicable).
- Opportunities for professional development, training, and career advancement within a large organization.
- Employee discounts on Minto properties and services, including rental units and new homes.
- Supportive, inclusive, and collaborative work environment.
- Modern office space located in a vibrant Toronto neighbourhood.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and a cover letter highlighting your experience in digital content coordination are attached. Please also include a link to your online portfolio or samples of your work demonstrating your content creation abilities.