About Company
CIEL Limited is a prominent, diversified Mauritian international investment group with a global presence across various sectors including Textile, Agriculture, Healthcare, Hospitality, Property, and Finance. With a rich history spanning over a century, CIEL is committed to sustainable growth, innovation, and creating shared value for its stakeholders and the communities it operates in. Our diverse portfolio of brands and businesses provides a dynamic and challenging environment, fostering continuous learning and professional development. We are driven by a commitment to excellence and are constantly seeking passionate individuals to contribute to our journey of success and impact.
Job Description
Are you a dynamic marketing professional with a passion for digital innovation and brand storytelling? CIEL Limited is seeking a talented Marketing Officer with expertise in digital marketing and branding to join our vibrant team in Terre Rouge. This pivotal role will be instrumental in enhancing the online presence and brand equity across various CIEL entities and projects. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns, ensuring brand consistency, and driving engaging content strategies that resonate with our diverse audiences. The ideal candidate will possess a strong understanding of current digital marketing trends, an analytical mindset to measure campaign performance, and a creative flair for developing compelling brand narratives. This is an exceptional opportunity to contribute significantly to a leading Mauritian conglomerate, work with a diverse portfolio of brands, and shape the future of our digital footprint. Join us in our mission to connect, inspire, and grow through impactful marketing.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across various platforms (social media, email, search engines, display networks) to achieve brand objectives.
- Manage and optimize company social media profiles and presence, including content creation, scheduling, community engagement, and performance analysis.
- Create compelling, high-quality content (text, image, video) that aligns with brand guidelines and resonates with target audiences.
- Implement and manage SEO/SEM initiatives to improve organic search rankings and drive qualified traffic to our digital assets.
- Plan, execute, and monitor email marketing campaigns, including segmentation, A/B testing, and performance reporting.
- Assist in the development and enforcement of brand guidelines across all marketing materials and communications.
- Conduct market research and competitor analysis to identify trends, opportunities, and competitive advantages.
- Utilize analytics tools (e.g., Google Analytics, social media insights) to track, measure, and report on campaign performance, providing actionable insights.
- Collaborate with internal teams (sales, product, creative) to ensure integrated marketing efforts and consistent brand messaging.
- Stay up-to-date with the latest digital marketing technologies and best practices, continuously seeking opportunities for innovation.
Required Skills
- Minimum 2 years of proven experience in digital marketing and brand management.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms).
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Excellent written and verbal communication skills in English and French.
- Demonstrated creativity in content creation and campaign conceptualization.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Detail-oriented with a commitment to brand consistency and quality.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or similar platforms.
- Experience with CRM software (e.g., Salesforce, HubSpot CRM).
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).
- Experience working within a diversified group or agency environment.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- A dynamic and collaborative work environment within a leading conglomerate.
- Exposure to diverse industries and brand portfolios.
- Modern office facilities in a convenient location.
- Employee recognition programs and performance bonuses.
How to Apply
Ready to elevate your marketing career with CIEL Limited? We invite passionate and qualified candidates to apply by clicking on the application link below. Please ensure your CV and a cover letter highlighting your relevant experience are uploaded. We look forward to reviewing your application and potentially welcoming you to our innovative team!