About Company
Beachcomber Resorts & Hotels is a pioneer and leader in the Mauritian hospitality industry, renowned for its collection of 8 exquisite luxury hotels and resorts spread across the island. With a rich heritage spanning over 90 years, we are dedicated to crafting unforgettable holiday experiences for our guests, combining unparalleled service, breathtaking locations, and world-class amenities. Our commitment to excellence extends beyond our guests to our employees, whom we consider our most valuable asset. We foster a culture of growth, innovation, and passion for hospitality, where every team member contributes to our legacy of luxury and our reputation for creating ‘the most beautiful memories’. Joining Beachcomber means becoming part of a family that celebrates diversity, promotes sustainable practices, and strives for continuous improvement in all aspects of our operations. We are more than just a hotel group; we are a destination where dreams are realized, both for our guests and our dedicated professionals.
Job Description
Are you a passionate and results-driven Digital Marketing Specialist with a keen eye for SEO and a flair for captivating social media content? Beachcomber Resorts & Hotels, a pioneer and leader in the Mauritian hospitality industry, invites you to join our dynamic team in the stunning Black River District. We are seeking a talented individual to elevate our online presence, enhance brand visibility, and drive engagement across various digital platforms, specifically focusing on our exquisite properties within the region.
This role is crucial in shaping how our luxury resorts are perceived and discovered by a global audience, directly contributing to our reputation for unparalleled experiences and service excellence. You will be instrumental in implementing cutting-edge SEO strategies to ensure our websites rank highly for relevant keywords, optimizing content for search engines, and meticulously analyzing performance metrics to identify growth opportunities. Beyond search, your creative spark will ignite our social media channels, crafting compelling narratives, managing vibrant communities, and executing targeted campaigns that resonate with our discerning clientele. If you thrive in a fast-paced environment, possess a strategic mindset, and are eager to make a tangible impact on a world-renowned brand, this is your opportunity to shine amidst the breathtaking beauty of Mauritius.
As our Digital Marketing Specialist, you will be at the forefront of our digital outreach, working closely with marketing, sales, and resort teams to align online efforts with broader business objectives. Your expertise in keyword research, technical SEO, local SEO, and content optimization will be paramount in attracting organic traffic. On the social media front, you will be responsible for developing and executing a comprehensive content calendar, curating stunning visuals and engaging copy, monitoring trends, and fostering genuine interactions with our followers. You will also manage paid social media campaigns, ensuring optimal reach and ROI. This role demands a blend of analytical prowess to interpret data and campaign performance, alongside creative finesse to produce engaging digital assets. You’ll stay abreast of the latest digital marketing trends and algorithm changes, continuously evolving our strategies to maintain a competitive edge. If you are ready to immerse yourself in a culture of excellence, innovation, and tropical luxury, and possess the skills to transform our digital footprint, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive SEO strategies, including keyword research, on-page, off-page, and technical SEO optimizations to improve search engine rankings and organic traffic.
- Manage and optimize social media profiles (e.g., Facebook, Instagram, LinkedIn, Pinterest) with engaging content, stunning visuals, and compelling storytelling relevant to luxury hospitality.
- Create and implement content calendars for social media, ensuring consistent posting schedules and brand voice alignment.
- Monitor social media channels for trends, engagement opportunities, and brand mentions, responding promptly and professionally to comments and messages.
- Plan, execute, and monitor paid social media campaigns (e.g., Facebook Ads, Instagram Ads) with a focus on audience targeting, budget management, and ROI maximization.
- Conduct regular audits of website content and structure, identifying areas for SEO improvement and implementing best practices.
- Analyze website and social media performance using tools like Google Analytics, Google Search Console, and social media insights, providing regular reports and actionable recommendations.
- Stay up-to-date with the latest SEO algorithm changes, digital marketing trends, and social media platform updates.
- Collaborate with internal marketing, content, and design teams to ensure cohesive brand messaging across all digital touchpoints.
- Support the creation of digital marketing campaigns for specific resort promotions, events, and packages.
- Manage local SEO efforts, ensuring accurate and optimized business listings across various platforms.
- Assist in reputation management by monitoring online reviews and coordinating responses.
Required Skills
- Proven experience (3+ years) in digital marketing with a strong focus on SEO and social media management.
- In-depth knowledge of SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs), and Google Analytics.
- Proficiency in managing and optimizing social media platforms (Facebook, Instagram, LinkedIn, Pinterest, etc.) for business.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager).
- Strong understanding of content marketing principles and ability to create engaging digital content (text, image, video ideas).
- Excellent analytical skills to interpret data, identify trends, and make data-driven decisions.
- Proficiency in English; knowledge of French is highly advantageous.
- Strong communication, organizational, and time management skills.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Experience within the luxury hospitality, tourism, or high-end service industry.
- Familiarity with CRM systems and email marketing platforms.
- Certification in Google Ads or Google Analytics.
- Basic knowledge of HTML/CSS for SEO implementation.
- Photography or videography skills for social media content creation.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Opportunities for professional development and career growth within a leading hospitality group.
- Employee discounts on Beachcomber resorts and services.
- Subsidized meals on duty.
- Access to a vibrant and supportive work environment.
- Contribution to a dynamic and iconic Mauritian brand.
How to Apply
We invite passionate and qualified candidates to apply by clicking on the application link below. Please submit your detailed resume and a cover letter outlining your experience and why you are the ideal candidate for this role. We encourage you to highlight your achievements in SEO and social media marketing. Only shortlisted candidates will be contacted for an interview.