About Company
Do you thrive on building communities and creating impactful narratives? At Career.zycto, we are a dynamic and forward-thinking organization dedicated to shaping the future of digital engagement. We empower our team to innovate, experiment, and push creative boundaries, fostering an environment where your unique voice and vision can truly shine. We believe in harnessing the power of authentic connections to drive meaningful results, making us an ideal launchpad for ambitious influencers. Join us to leverage your passion, expand your reach, and redefine success in the ever-evolving digital landscape. Your journey to amplify impact starts here.
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Job Description
Career.zycto is seeking a creative and dynamic Influencer – Marketing & Content Specialist to join our growing team in St Paul, Vacoas-Phoenix. This hybrid role offers the flexibility of working from both our vibrant office space and remotely, allowing you to seamlessly blend on-site collaboration with independent content creation. You will be instrumental in developing, executing, and optimizing our influencer marketing strategies and content initiatives across various digital platforms. The ideal candidate will possess a deep understanding of social media trends, audience engagement metrics, and compelling storytelling techniques. You’ll be responsible for identifying potential brand advocates, forging strong relationships, and collaborating on innovative campaigns that resonate with target audiences and amplify our brand message. This role demands a proactive individual with an innate ability to connect, inspire, and drive measurable results through authentic content creation and strategic partnerships. If you’re passionate about the power of digital influence and eager to make a significant impact, we encourage you to apply and help us shape the future of our brand’s presence.
Key Responsibilities
- Develop and execute comprehensive influencer marketing strategies to enhance brand visibility and engagement.
- Identify, vet, and build strong, lasting relationships with key influencers, content creators, and brand ambassadors aligned with our brand values.
- Collaborate with internal teams (marketing, product, sales) to align influencer campaigns with overall business objectives and product launches.
- Manage the entire lifecycle of influencer campaigns, from brief creation and negotiation to content review, tracking, and reporting.
- Create high-quality, engaging, and relevant content across various platforms (e.g., Instagram, TikTok, YouTube, LinkedIn) that resonates with target demographics.
- Monitor social media trends, competitor activities, and industry best practices to identify new opportunities and maintain a competitive edge.
- Analyze campaign performance using data analytics, providing actionable insights and recommendations for continuous improvement.
- Ensure all content and influencer activities comply with relevant advertising standards and brand guidelines.
- Act as a brand advocate, representing Career.zycto professionally and authentically in all digital interactions.
Required Skills
- Proven experience in influencer marketing, social media management, or content creation.
- Excellent understanding of major social media platforms, algorithms, and analytics tools.
- Demonstrable portfolio of engaging content created for digital audiences.
- Strong communication, negotiation, and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Proficiency in content creation tools (e.g., video editing software, graphic design tools).
- Creative mindset with a passion for storytelling and trend-spotting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Existing network of relevant influencers or content creators.
- Experience with campaign management software or CRM tools.
- Proficiency in English and French (Creole also a plus for local context).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible hybrid work model.
- Opportunities for professional development and continuous learning.
- Dynamic and supportive work environment.
- Health and wellness benefits.
- Team-building events and social gatherings.
- Opportunity to work with cutting-edge digital marketing tools and strategies.
How to Apply
Eager to make your mark? We invite you to amplify your career with Career.zycto. Please click on the application link below to submit your resume, cover letter, and a link to your portfolio or relevant content samples. In your cover letter, tell us why you’re the ideal Influencer – Marketing & Content Specialist for our team and what excites you about this role.
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