About Company
Rogers Group is a diversified international services and investment company listed on the Stock Exchange of Mauritius. With a rich history spanning over 130 years, we are a key player in the Mauritian economy and across the Indian Ocean region, Africa, and Europe. Our diverse portfolio includes businesses in FinTech, Hospitality, Logistics, Property, and Lifestyle. We are driven by a commitment to innovation, sustainability, and creating value for our stakeholders, customers, and the communities we serve. Joining Rogers Group means becoming part of a forward-thinking organization where talent is nurtured, creativity is encouraged, and impactful contributions are recognized. We believe in empowering our employees to make a real difference and offer a dynamic environment where ideas flourish and careers thrive. At Rogers, you’ll find a culture that values collaboration, integrity, and a passion for excellence.
Job Description
Are you a wordsmith with a flair for crafting compelling narratives that drive action? Rogers Group is seeking a dynamic and highly creative Copywriter to join our vibrant marketing team. In this pivotal role, you will be responsible for conceptualizing, writing, and editing engaging copy across a wide array of platforms and mediums for our diverse group of companies. From snappy headlines for digital advertisements to persuasive website content, engaging social media posts, and impactful marketing collateral, your words will be the voice of our brands, connecting with audiences and conveying our unique value propositions.
We are looking for someone who can effortlessly adapt their tone and style to resonate with different target audiences and achieve specific marketing objectives across various sectors, including hospitality, logistics, financial services, and more. You’ll work closely with marketing managers, graphic designers, and other creative professionals to ensure a cohesive, integrated, and impactful brand message across all touchpoints. This is an incredible opportunity for a talented individual to contribute significantly to the growth and visibility of well-established brands within a leading Mauritian conglomerate. If you possess an exceptional command of language, a keen understanding of marketing principles, and a passion for storytelling that inspires and persuades, we invite you to bring your expertise to Rogers Group and help us shape our communications strategy for the future. You will play a crucial role in enhancing brand perception and driving customer engagement through powerful and memorable textual content.
Key Responsibilities
- Develop clear, concise, and compelling copy for various advertising campaigns, including digital ads (Google, social media), print ads, and outdoor media, ensuring messages are impactful and on-brand.
- Write engaging and informative content for websites, landing pages, blog posts, email marketing campaigns, and newsletters tailored to diverse audiences.
- Craft creative and impactful text for social media platforms, ensuring brand consistency, driving engagement, and fostering community interaction.
- Collaborate closely with the marketing and design teams to develop innovative concepts and ensure copy aligns perfectly with visual elements and overall campaign objectives.
- Proofread and meticulously edit all copy for grammar, spelling, punctuation, tone, factual accuracy, and strict adherence to brand voice guidelines.
- Conduct thorough research to understand target audiences, industry trends, competitor activities, and product features to inform and enhance content strategy.
- Manage multiple writing projects simultaneously, prioritizing tasks effectively to ensure all deadlines are met without compromising the highest standards of quality.
Required Skills
- Proven experience (minimum 2 years) as a Copywriter, preferably with a strong focus on advertising and digital content.
- Exceptional written and verbal communication skills in both English and French, with impeccable grammar and syntax.
- A strong portfolio showcasing a range of successful copywriting projects across various formats and industries.
- Excellent understanding of marketing principles, brand storytelling, and audience segmentation strategies.
- Proficiency in adapting writing style and tone for different platforms, target demographics, and specific marketing goals.
- Ability to work both independently and collaboratively within a dynamic, fast-paced, and deadline-driven environment.
- Strong attention to detail, impeccable proofreading abilities, and a commitment to producing error-free content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related creative field.
- Experience with SEO best practices and content optimization for improved search engine visibility.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Experience working within a large corporate group or agency environment.
Perks & Benefits
- Competitive salary and performance-based incentives that reward your contributions.
- Comprehensive health and wellness benefits package for you and your family.
- Extensive opportunities for professional development, training, and career growth within a diversified group.
- A dynamic, collaborative, and supportive work environment where your ideas are valued.
- Employee discounts and special offers across various Rogers Group businesses and partners.
- Contribution to a reputable company with a strong commitment to sustainability and community.
How to Apply
Interested candidates are encouraged to click on the application link below. Please prepare your detailed resume along with a compelling cover letter outlining your relevant experience, key achievements, and a link to your online portfolio. Only shortlisted candidates who meet the specified criteria will be contacted for an interview.