About Company
Delta Beverages is Zimbabwe’s largest beverage company, holding a dominant position in the beer, sparkling beverages, and traditional beer categories. With a rich history spanning decades, we are deeply embedded in the social fabric of the nation, bringing refreshing moments to millions. Our portfolio boasts some of the most iconic and loved brands in the country, crafted with dedication and innovation. We are committed to fostering local talent, promoting sustainable practices, and contributing positively to the communities we operate in. Joining Delta Beverages means becoming part of a dynamic, forward-thinking organization that values excellence, integrity, and a passion for building brands that resonate deeply with consumers. We believe in empowering our people to drive growth and make a tangible impact on the market, shaping trends and consumer experiences.
Job Description
Are you a seasoned marketing professional with a passion for building powerful brands and a proven track record of driving market share growth? Delta Beverages, the leading beverage company in Zimbabwe, is seeking an exceptional Senior Brand Manager to join our vibrant team in Gweru, Midlands Province. This is a pivotal role for an ambitious and strategic individual ready to take ownership of a significant portfolio of our beloved brands.
As a Senior Brand Manager, you will be instrumental in shaping the future of our brands, developing and executing comprehensive marketing strategies that align with our overall business objectives. You will lead the charge in identifying market opportunities, understanding consumer behavior, and translating insights into actionable brand plans. This role demands a high degree of creativity, analytical prowess, and strong leadership skills to inspire cross-functional teams and external agencies. You will be responsible for the full brand lifecycle, from strategic conceptualization to execution and performance analysis, ensuring our brands not only meet but exceed consumer expectations and market targets. You will champion brand identity and consistency across all touchpoints, safeguarding the integrity and appeal of our products. If you thrive in a fast-paced environment, are a natural storyteller, and possess the drive to make a tangible impact on some of Zimbabwe’s most recognized brands, we invite you to be a part of our legacy and contribute to our continued success story.
Key Responsibilities
- Develop and execute comprehensive annual and long-term brand marketing strategies and plans for assigned brands, aligned with company objectives and market dynamics.
- Oversee the entire marketing mix (product, price, place, promotion) for designated brands, ensuring optimal positioning and competitive advantage.
- Manage brand budgets effectively, ensuring expenditure is optimized for maximum ROI and adherence to financial guidelines.
- Lead the development and implementation of integrated marketing campaigns across various channels, including digital, traditional media, in-store, and experiential activations.
- Conduct in-depth market research and consumer insights analysis to identify trends, opportunities, and competitive threats, translating findings into actionable strategies.
- Collaborate cross-functionally with sales, production, research & development, and finance teams to ensure seamless execution of brand plans and product launches.
- Manage and mentor junior brand team members, fostering a culture of innovation, accountability, and continuous improvement.
- Monitor and analyze brand performance using key metrics (sales, market share, brand equity, profitability), reporting on outcomes and making data-driven recommendations.
- Identify new product development opportunities and work closely with R&D to bring innovative solutions to market.
- Manage relationships with external agencies (advertising, media, PR, research) to ensure high-quality, on-brand deliverables and effective campaign execution.
Required Skills
- Minimum of 6 years' progressive experience in brand management or marketing roles within the FMCG sector, with at least 2 years at a senior level.
- Proven track record of developing and implementing successful brand strategies that have driven market share growth and improved brand equity.
- Strong analytical skills with the ability to interpret market data, consumer insights, and financial reports effectively.
- Exceptional communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
- Demonstrated leadership abilities, with experience managing and developing marketing teams.
- Proficiency in marketing analytics tools, CRM software, and Microsoft Office Suite (especially Excel and PowerPoint).
- Deep understanding of the Zimbabwean consumer market and beverage industry dynamics.
- Strategic thinker with a creative mindset and a results-oriented approach.
Preferred Qualifications
- A Master's degree in Marketing, Business Administration, or a related field.
- Experience working with iconic or established brands in a highly competitive market.
- Certifications in digital marketing or project management.
- Experience in both traditional and digital marketing campaign execution.
Perks & Benefits
- Competitive salary package commensurate with experience and qualifications.
- Comprehensive health and wellness benefits.
- Pension scheme.
- Generous paid time off and holidays.
- Professional development and training opportunities to foster career growth.
- Performance-based bonuses.
- Company vehicle or car allowance.
- Opportunity to work with leading brands in a dynamic and influential industry.
How to Apply
If you are a highly motivated and experienced brand professional ready to make a significant impact on some of Zimbabwe’s most recognized brands, we encourage you to apply! Please click on the application link below to submit your detailed CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application and exploring how your expertise can contribute to our continued success.