About Company
Career.zycto is at the forefront of digital transformation, empowering businesses to thrive in the competitive online landscape. We are a dynamic and forward-thinking organization dedicated to delivering exceptional digital marketing solutions that drive measurable results for our clients. For an SEM Executive, this means a vibrant environment where innovation is celebrated, and your expertise in paid advertising directly contributes to client success. Join a team passionate about pushing boundaries and mastering the intricacies of search engine marketing, where your contributions are valued and directly impact growth.
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Job Description
We are seeking a highly motivated and results-driven SEM Executive specializing in Paid Ads to join our dynamic team in Busia, Busia County. As an SEM Executive, you will be instrumental in strategizing, executing, and optimizing high-performance paid advertising campaigns across various platforms, primarily Google Ads and Bing Ads. This role demands a keen analytical mind, a creative approach to ad copy and landing page optimization, and a deep understanding of keyword research, bidding strategies, and audience targeting. You will be responsible for managing substantial advertising budgets, ensuring maximum return on investment (ROI) for our clients, and translating complex data into actionable insights. This isn’t just about managing bids; it’s about understanding client business objectives, identifying growth opportunities, and continually refining our paid search strategies to exceed expectations. The ideal candidate will be proactive, meticulous, and possess a strong commitment to staying abreast of the latest trends and best practices in the ever-evolving world of search engine marketing. If you are passionate about driving traffic, generating leads, and converting prospects through precision-targeted paid campaigns, we invite you to apply and contribute your expertise to our growing portfolio of diverse clients.
Key Responsibilities
- Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify high-potential opportunities.
- Create compelling and effective ad copy, landing page content recommendations, and call-to-actions that drive conversions.
- Monitor, analyze, and optimize campaign performance daily, focusing on key metrics such as CTR, CPC, CPA, and ROAS.
- Manage and optimize advertising budgets effectively, ensuring campaigns deliver optimal ROI and meet client objectives.
- Implement A/B testing for ad copy, landing pages, and campaign settings to continuously improve performance.
- Generate detailed performance reports, providing insightful analysis and actionable recommendations to clients and internal teams.
- Stay updated with the latest SEM industry trends, platform updates, and best practices.
- Collaborate with internal teams (SEO, content, design) to ensure integrated digital marketing strategies.
- Identify and explore new opportunities for paid advertising growth and innovation.
Required Skills
- Proficiency in Google Ads and Bing Ads platforms
- Strong understanding of PPC principles and campaign management
- Expertise in keyword research and targeting strategies
- Analytical mindset with strong data interpretation skills
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and priorities simultaneously
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting
- Proven track record of optimizing campaigns for various KPIs (e.g., leads, sales, brand awareness)
Preferred Qualifications
- Google Ads Certifications (Search, Display, Shopping, Video)
- Experience with other paid advertising platforms (e.g., social media ads)
- Familiarity with Google Analytics and Google Tag Manager
- Knowledge of A/B testing tools and methodologies
- Bachelor's degree in Marketing, Business, or a related field
Perks & Benefits
- Competitive salary and performance-based bonuses
- Opportunities for professional development and certifications
- Collaborative and supportive work environment
- Health and wellness programs
- Paid time off and public holidays
- Team-building activities and social events
How to Apply
Interested candidates are encouraged to click on the application link below to submit their CV and a cover letter detailing their relevant experience and why they are the ideal candidate for this role. Please highlight your specific achievements in managing paid ad campaigns.
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