About Company
Are you ready to elevate your career in digital marketing? Career.zycto is a dynamic and forward-thinking agency deeply rooted in Murang’a, dedicated to empowering local businesses and expanding their reach globally. We specialize in cutting-edge digital solutions, from comprehensive SEO strategies to impactful social media campaigns. For an SEO Specialist, our environment offers unparalleled opportunities to innovate, lead, and see your direct impact on client success. Join a collaborative team where your expertise is valued, and continuous professional growth is not just encouraged, but an integral part of our ethos.
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Job Description
Career.zycto is actively seeking a highly skilled and passionate SEO Specialist to join our thriving digital marketing team in Murang’a. This pivotal role is perfect for an individual who lives and breathes search engine optimization, possesses a deep understanding of evolving algorithms, and is eager to drive tangible results for a diverse portfolio of clients. As our SEO Specialist, you will be instrumental in enhancing the online visibility and organic search performance of our clients’ websites, contributing directly to their growth and market presence. You will be responsible for developing, implementing, and managing comprehensive SEO strategies, encompassing both on-page and off-page optimization, technical SEO audits, keyword research, content strategy recommendations, and link building initiatives. We are looking for someone who is not only proficient in the technical aspects of SEO but also possesses a strategic mindset to align SEO efforts with broader marketing and business objectives. Your day-to-day will involve hands-on execution, rigorous analysis of performance metrics, and proactive identification of opportunities for improvement. You will work closely with content creators, web developers, and marketing strategists, providing expert guidance and ensuring best practices are integrated across all digital assets. This is an exciting opportunity to make a significant impact within a growing agency, where your contributions are recognized, and your professional development is prioritized. If you’re ready to take ownership of challenging projects, stay ahead of industry trends, and deliver exceptional organic growth, we encourage you to apply and become a key player in our success story.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies for clients across various industries.
- Conduct thorough keyword research, competitive analysis, and content gap analysis to identify opportunities.
- Perform technical SEO audits, identify issues, and provide recommendations for website structure, crawlability, and indexability.
- Optimize on-page elements including meta titles, descriptions, headings, content, and internal linking.
- Manage and execute off-page SEO strategies, including link building and local SEO initiatives.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other industry-standard platforms.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital projects.
- Provide clear, actionable insights and recommendations to clients and internal teams.
- Manage Google My Business profiles and other local listings for clients.
- Identify and troubleshoot SEO issues and implement effective solutions.
Required Skills
- Proven experience as an SEO Specialist or similar role (minimum 2 years).
- In-depth understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Strong knowledge of on-page, off-page, and technical SEO principles.
- Experience with keyword research and competitive analysis.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Excellent analytical skills and ability to interpret data to drive decisions.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
- Demonstrated problem-solving capabilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Certifications in Google Analytics or Google Ads.
- Experience with content management systems (CMS) like WordPress.
- Understanding of local search strategies and geo-targeting.
- Experience with e-commerce SEO.
- Portfolio of successful SEO campaigns or case studies.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunities for continuous learning and professional development.
- A collaborative and supportive work environment.
- Health and wellness benefits.
- Paid time off and holidays.
- Opportunity to work with diverse clients and challenging projects.
- Modern office located in the heart of Murang’a.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their relevant experience and why they are a great fit for Career.zycto. Please click on the application link below to proceed with your application. We look forward to reviewing your qualifications!
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