About Company
Royal LePage Performance Realty stands as a leading force in the Ottawa real estate market, committed to excellence and unparalleled service. With a rich history of helping individuals and families achieve their homeownership dreams, we pride ourselves on our deep understanding of local communities and market dynamics. Our success is built on a foundation of integrity, innovation, and a collaborative spirit among our dedicated team of real estate professionals. We leverage cutting-edge technology and robust marketing strategies to deliver exceptional results for our clients. As we continue to grow and adapt to an ever-evolving market, we recognize the critical role data and insights play in maintaining our competitive edge and enhancing our service offerings. Joining Royal LePage Performance Realty means becoming part of a respected brand that values talent, fosters professional growth, and makes a tangible impact on the lives of others in the vibrant Ottawa region. We believe in empowering our team members to thrive in a supportive and forward-thinking environment.
Job Description
Royal LePage Performance Realty is seeking a detail-oriented and analytically-minded Marketing Insights Coordinator to join our dynamic team. This fully remote position offers the exciting opportunity to contribute significantly to our marketing strategy by transforming complex data into actionable insights. As a Marketing Insights Coordinator, you will be instrumental in collecting, analyzing, and interpreting market data, consumer behaviour, and competitive landscapes specific to the Ottawa real estate market. Your work will directly inform our marketing campaigns, agent support strategies, and overall business development initiatives, playing a critical role in our continued success and growth. You will be responsible for monitoring key performance indicators (KPIs), identifying emerging trends, and preparing comprehensive reports and presentations that will guide strategic decisions across the organization. This role demands a proactive individual with a keen eye for detail, strong analytical capabilities, and the ability to communicate findings clearly and effectively to diverse stakeholders, including marketing teams, management, and real estate agents. If you are passionate about data-driven marketing, thrive in a remote work environment, and are eager to make a tangible impact within a leading real estate brokerage, we encourage you to apply. This is a fantastic opportunity to leverage your analytical prowess and contribute to a company deeply rooted in the communities it serves, helping us to continue providing exceptional value and service to our clients. You’ll play a vital role in ensuring our marketing efforts are not just creative, but strategically informed and highly effective, driving optimal outcomes in a competitive market.
Key Responsibilities
- Collect, organize, and analyze market data from various sources, including CRM systems, website analytics platforms, social media channels, and third-party research tools.
- Monitor and report on key marketing campaign performance metrics and KPIs, providing in-depth insights into campaign effectiveness, ROI, and areas for optimization.
- Conduct thorough competitive analysis to identify market trends, competitor strategies, and potential opportunities or threats within the Ottawa real estate sector.
- Research consumer behaviour, preferences, and demographics within the Ottawa region to inform highly targeted and personalized marketing efforts.
- Prepare clear, concise, and visually appealing reports and presentations that translate complex data into actionable recommendations for marketing teams and senior leadership.
- Collaborate closely with marketing and sales teams to understand their data needs and provide ongoing analytical support for strategic planning and execution.
- Identify opportunities for data collection improvement and contribute to the development of new reporting tools and interactive dashboards.
- Stay abreast of industry best practices in marketing analytics, data science, and emerging real estate trends to ensure our strategies remain cutting-edge.
- Assist in the development and refinement of market segmentation strategies to better target diverse client groups.
- Ensure data integrity and consistency across all reporting and analysis functions.
Required Skills
- Proficiency in data analysis and reporting tools (e.g., Google Analytics, CRM analytics platforms, Microsoft Excel/Google Sheets advanced functions).
- Strong analytical and critical thinking abilities, with a proven capacity to interpret complex data sets and extract meaningful, actionable insights.
- Excellent written and verbal communication skills, capable of presenting complex information clearly and persuasively to both technical and non-technical audiences.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines effectively in a fully remote work environment.
- Solid understanding of core marketing principles, strategies, and their application in a business context.
- Experience with various market research methodologies and their practical application.
- Exceptional attention to detail and a steadfast commitment to data accuracy and reliability.
- Ability to adapt quickly to new technologies, software platforms, and evolving data landscape.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Data Science, or a closely related field.
- 1-2 years of proven experience in a marketing analytics, market research, or insights-focused role.
- Familiarity with real estate industry trends, terminology, and market dynamics.
- Experience with data visualization tools such as Tableau, Power BI, or similar platforms.
- Knowledge of SEO/SEM analytics, social media analytics platforms, and email marketing metrics.
Perks & Benefits
- Fully remote work environment, offering unparalleled flexibility and a healthy work-life balance.
- Competitive salary and performance-based incentives that reward your contributions.
- Comprehensive health, dental, and vision benefits package.
- Generous opportunities for professional development, training, and continuous learning to advance your career.
- Supportive, collaborative, and inclusive team culture.
- Contribution to a reputable and established brand within the thriving real estate sector.
- Generous paid time off and holidays.
- Access to cutting-edge marketing and analytics tools.
How to Apply
Interested candidates are invited to submit their resume and a compelling cover letter outlining their qualifications, relevant experience, and specific examples of how they have translated data into actionable marketing insights. Please highlight your experience with data analysis, market research, and your ability to work effectively and independently in a remote setting. We encourage you to click on the application link below to apply for this exciting opportunity.