About Company
Are you a skilled Digital Marketer specializing in advertising campaigns? Career.zycto offers a dynamic environment where your expertise directly shapes our growth and client success. We’re not just another company; we’re a hub for innovation, dedicated to fostering talent and delivering impactful results in the competitive digital landscape. Join a team where your strategic thinking and execution prowess in paid media will be recognized and celebrated. Career.zycto thrives on creativity, data-driven decisions, and a collaborative spirit, making it the perfect place for a professional marketer to excel and expand their influence across diverse projects.
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Job Description
Are you a seasoned Digital Marketing professional with a passion for crafting and executing high-impact advertising campaigns that truly resonate with target audiences? Career.zycto is actively seeking a dedicated and results-driven Digital Marketer specializing in advertising campaigns to join our dynamic team in the vibrant Al Falah City, Abu Dhabi. In this pivotal role, you will be instrumental in developing, implementing, and managing cutting-edge paid media strategies across a diverse range of digital channels, ensuring maximum reach and engagement for both our brand and our valued clients. This is an exciting opportunity for an individual who thrives on deep analytics, creative problem-solving, and driving measurable return on investment (ROI) through meticulous campaign management and continuous optimization.
You will be responsible for the full lifecycle of advertising campaigns, from initial strategy formulation and precise audience targeting to judicious budget allocation, compelling ad copy and creative development, rigorous A/B testing, proactive optimization based on performance metrics, and comprehensive, insightful reporting. We are specifically looking for someone who possesses deep familiarity and hands-on experience with major advertising platforms such as Google Ads (including Search, Display, and Video campaigns), leading social media advertising platforms (Facebook, Instagram, LinkedIn, X/Twitter, and TikTok), and potentially has exposure to programmatic advertising. Your expertise in these areas will directly contribute to enhancing our brand visibility, driving qualified lead generation, and achieving our overarching business growth objectives, supporting both internal marketing initiatives and diverse client projects across various sectors.
This position demands a proactive individual with an exceptionally strong analytical mindset, capable of interpreting complex data sets, identifying key trends, and translating insights into actionable strategies to continuously improve campaign performance and efficiency. You will be expected to meticulously monitor campaign spend, analyze campaign performance against key performance indicators (KPIs), and make real-time adjustments to maximize results. Furthermore, you will be tasked with staying ahead of industry trends, emerging advertising technologies, platform updates, and best practices to ensure our strategies remain innovative, compliant, and highly effective in a constantly evolving digital landscape. Collaboration will be a cornerstone of your role, as you’ll work closely with our talented content creators, graphic designers, SEO specialists, and sales teams to ensure campaign messaging is cohesive, compelling, and perfectly aligned with broader marketing objectives and sales funnels. If you possess a professional-level understanding of the entire digital advertising ecosystem, a proven track record of orchestrating and managing successful, high-performing advertising campaigns, and a relentless drive to achieve outstanding results, we strongly encourage you to apply and help us elevate our digital presence to new heights.
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Key Responsibilities
- Develop, implement, and manage paid digital advertising campaigns across various platforms (Google Ads, Social Media Ads, etc.).
- Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategy.
- Allocate and manage advertising budgets efficiently, ensuring optimal spend and ROI.
- Create compelling ad copy and collaborate with designers for engaging visual assets.
- Perform continuous A/B testing and optimization of ad creatives, landing pages, and targeting.
- Monitor, analyze, and report on campaign performance using analytics tools, providing actionable insights.
- Stay abreast of industry trends, platform updates, and best practices in digital advertising.
- Collaborate with internal teams (content, design, sales) to ensure cohesive marketing efforts.
- Manage and optimize conversion funnels to improve lead generation and sales.
- Ensure compliance with all advertising policies and regulations.
Required Skills
- Proven experience in managing large-scale paid advertising campaigns (Google Ads, Facebook Ads Manager).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Expertise in A/B testing, multivariate testing, and conversion rate optimization (CRO).
- Proficiency with Google Analytics and other digital marketing analytics tools.
- Excellent communication and presentation skills in English.
- Solid understanding of digital marketing principles and best practices.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Google Ads certifications (Search, Display, Video).
- Facebook Blueprint certifications.
- Experience with other advertising platforms (LinkedIn Ads, TikTok Ads, Snapchat Ads).
- Knowledge of programmatic advertising platforms.
- Experience working in an agency environment or managing campaigns for diverse clients.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
Perks & Benefits
- Competitive salary package.
- Comprehensive health insurance.
- Generous annual leave.
- Opportunities for professional development and certifications.
- Dynamic and collaborative work environment.
- Access to the latest marketing tools and technologies.
- Career growth opportunities within a growing organization.
How to Apply
If you are a driven Digital Marketer eager to make a significant impact with your advertising campaign expertise, we encourage you to apply today. Please click on the application link below to submit your detailed CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role at Career.zycto. We look forward to reviewing your application!
