About Company
As a Social Media Manager, imagine thriving in an environment where your creative vision directly shapes our brand’s voice and community engagement. Career.zycto is a dynamic, forward-thinking organization dedicated to innovation and empowering our team members, particularly in the digital realm. We believe in fostering a collaborative, results-driven culture, even across remote landscapes. Our mission is to connect with audiences authentically, and we trust our marketing professionals to lead that charge. If you’re passionate about digital storytelling and building vibrant online communities, you’ll find your perfect platform here. We offer the tools and autonomy to excel, helping you grow your career while contributing significantly to our collective success.
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Job Description
This role calls for a visionary Social Media Manager to spearhead Career.zycto’s digital presence, working entirely from the comfort of your home in Halifax, Nova Scotia. We are seeking a dynamic, creative, and strategically-minded individual who lives and breathes social media. As our Social Media Manager, you will be instrumental in developing, implementing, and managing our social media strategy across various platforms to enhance our brand visibility, engagement, and online community. This is more than just posting updates; it’s about crafting compelling narratives, understanding analytics, and actively engaging with our audience to foster a strong, positive brand image.
You will be responsible for defining our social media voice, creating engaging content calendars, and driving measurable results that align with our broader marketing and business objectives. We need someone who is not only fluent in current social media trends but can also anticipate future shifts, ensuring Career.zycto remains at the forefront of digital communication. Your expertise will guide our content creation, community management, influencer collaborations, and paid social campaigns. This remote position offers the flexibility to manage your schedule effectively while demanding self-discipline and excellent communication skills to thrive in a distributed team environment. You’ll collaborate closely with our marketing team, content creators, and other departments to ensure brand consistency and integrated campaign execution.
The ideal candidate will possess a deep understanding of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. You’ll regularly analyze performance data using robust analytics tools to optimize strategies, generate comprehensive reports, and present actionable insights to key stakeholders. Your ability to translate complex ideas into engaging, shareable content that resonates with our target audience will be crucial. Furthermore, you will manage crisis communication when necessary, ensuring brand reputation is maintained and swiftly addressing any public concerns. Staying updated with the latest platform changes, algorithm updates, and emerging social media tools will be an ongoing expectation. This role requires a blend of creative flair, analytical rigor, and strong project management skills to orchestrate a robust and impactful social media presence that truly reflects Career.zycto’s values and objectives. Join us and shape the future of our brand’s online narrative from Halifax, Nova Scotia, contributing directly to our growth and success.
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Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with business goals.
- Create, curate, and manage all published content (images, video, written) across platforms.
- Monitor, listen, and respond to users in a "social" way while cultivating leads and engagement.
- Analyze social media campaign performance using analytics tools and provide actionable insights.
- Manage and optimize paid social media campaigns to maximize ROI.
- Stay up-to-date with the latest social media best practices, trends, and technologies.
- Collaborate with internal teams (e.g., marketing, product, sales) to ensure brand consistency.
- Develop and manage content calendars and scheduling.
- Identify and engage with influencers and community leaders.
- Manage online reputation and address customer service inquiries received via social channels.
Required Skills
- Proven work experience as a Social Media Manager or similar role (minimum 3 years).
- Excellent knowledge of Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
- Demonstrable experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
- Ability to deliver creative content (text, image, and video).
- Familiarity with online marketing strategies and marketing channels.
- Excellent copywriting and communication skills.
- Strong organizational and project management skills.
- Ability to work independently and manage time effectively in a remote setting.
- Graphic design skills (e.g., Canva, Adobe Photoshop) for basic content creation.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with SEO and web traffic metrics.
- Certification in social media marketing or digital marketing.
- Experience in community management and moderating online discussions.
- Understanding of A/B testing for social media campaigns.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible work-from-home schedule.
- Comprehensive health, dental, and vision insurance.
- Paid time off (vacation, sick leave, holidays).
- Opportunities for professional development and continuous learning.
- Home office stipend for equipment and internet.
- Supportive and collaborative remote team environment.
- Employee wellness programs.
- Generous retirement savings plan.
How to Apply
To apply for this exciting remote opportunity, please click on the application link below. Ensure your resume highlights your social media management experience, content creation skills, and ability to drive engagement. We look forward to reviewing your application!
