About Company
Imagine a place where your PPC expertise directly shapes client success and fuels business growth. Career.zycto offers just that: a dynamic, forward-thinking environment deeply committed to digital innovation. We empower our team to craft impactful campaigns, drive measurable results, and continuously learn, making it an ideal landscape for a passionate PPC Manager. Leveraging cutting-edge tools and collaborative strategies, you’ll contribute significantly to expanding market reach. Join us and thrive in a culture that values ambition, celebrates shared achievements, and champions your professional development.
Advertisement
Job Description
Career.zycto is on the hunt for a highly skilled and results-driven PPC Manager to join our growing marketing team in Whampoa, Singapore. If you possess a profound understanding of paid search, display, and social media advertising, coupled with a passion for driving conversions and optimizing ROI, then this is the perfect opportunity for you.
As our PPC Manager, you will be the architect of our digital advertising success, responsible for developing, implementing, and managing highly effective pay-per-click campaigns across various platforms. Your mission will be to significantly enhance our online visibility, generate qualified leads, and ultimately contribute to our ambitious growth objectives. You will dive deep into analytics, unearthing insights that transform data into actionable strategies, ensuring every dollar spent delivers maximum impact.
This role demands a strategic thinker with meticulous attention to detail, capable of managing multiple campaigns simultaneously while maintaining a keen eye on performance metrics. You’ll be instrumental in conducting thorough keyword research, crafting compelling ad copy, optimizing landing pages, and continuously A/B testing to achieve superior results. Collaboration will be key, as you’ll work closely with content creators, SEO specialists, and sales teams to ensure a cohesive and integrated marketing approach. We’re looking for someone who thrives in a fast-paced environment, embraces new challenges, and is eager to push the boundaries of digital advertising. If you’re ready to make a tangible impact and elevate our digital presence, we encourage you to apply.
Advertisement
Key Responsibilities
- Develop, implement, and manage successful PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Conduct thorough keyword research, competitive analysis, and audience segmentation to identify new opportunities and optimize existing campaigns.
- Manage and optimize campaign budgets, bids, and targeting strategies to achieve maximum ROI and meet performance KPIs.
- Write compelling and high-performing ad copy, headlines, and calls-to-action that resonate with target audiences.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
- Perform A/B testing on ad creatives, landing pages, and campaign settings to continuously improve conversion rates and ad effectiveness.
- Stay up-to-date with the latest PPC trends, algorithm changes, and best practices, integrating new strategies as appropriate.
- Collaborate with content, SEO, and design teams to ensure a consistent brand message and optimize landing page experiences.
- Identify and resolve any technical issues affecting tracking, ad delivery, or campaign performance.
- Provide regular reports on campaign performance, spending, and ROI to stakeholders.
Required Skills
- Proven experience as a PPC Manager or similar digital marketing role, demonstrating a strong track record of success.
- Expert-level proficiency with Google Ads (Search, Display, Shopping, YouTube) and Bing Ads.
- Solid understanding of social media advertising platforms (Facebook Ads Manager, LinkedIn Ads).
- In-depth knowledge of Google Analytics and other web analytics tools for data analysis and reporting.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent written and verbal communication skills for ad copy creation and stakeholder reporting.
- Proficiency in A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Detail-oriented with strong organizational and time management skills.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Video, Shopping).
- Facebook Blueprint Certifications.
- Experience with marketing automation platforms and CRM systems.
- Familiarity with SEO principles and how they integrate with PPC strategies.
- Experience working with popular PPC tools such as SEMrush, SpyFu, or Ahrefs.
- Bachelor’s degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Modern, collaborative, and inspiring office environment in Whampoa.
- Team building activities and social events.
- Access to the latest marketing tools and technologies.
- A vibrant culture that values innovation and employee growth.
How to Apply
Ready to make a significant impact with your PPC expertise? If you are a results-oriented PPC Manager looking for your next challenge, we want to hear from you. Please click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
