About Company
Propelling brands forward through innovative strategies and impactful campaigns is at the heart of what we do. Career.zycto is a dynamic and forward-thinking organization dedicated to transforming market presence and driving significant business growth. We thrive on creativity, strategic foresight, and collaborative spirit, valuing individuals who bring passion and drive to every project. For a Marketing Executive, this means an unparalleled opportunity to shape narratives, launch compelling promotions, and directly influence our success within a supportive and energetic environment. Join us to make a tangible difference.
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Job Description
Are you a visionary Marketing Executive with a proven track record in both sales and branding, eager to ignite promotional campaigns that resonate deeply with target audiences? Career.zycto is actively seeking a highly motivated and results-oriented individual to join our vibrant team in Gigiri, Nairobi. This pivotal role is designed for a strategic thinker and creative doer who thrives in a fast-paced environment and is passionate about driving brand visibility and market share through innovative promotional initiatives.
As our Marketing Executive specializing in Sales & Branding Promotion, you will be instrumental in conceptualizing, developing, and executing comprehensive marketing strategies that directly support our sales objectives and enhance our brand’s equity. You’ll work closely with sales teams to understand market needs, translate business goals into compelling promotional activities, and ensure brand messaging is consistent, engaging, and impactful across all touchpoints. From crafting persuasive campaign narratives to orchestrating launch events and digital promotions, your efforts will directly contribute to our growth trajectory.
This position demands a blend of analytical acumen and creative flair. You will be responsible for market research, identifying emerging trends, and leveraging data to optimize campaign performance. We are looking for someone who can not only identify opportunities for promotion but also has the tactical expertise to bring those ideas to life, monitoring their effectiveness and adapting strategies as needed. You will manage budgets, liaise with external agencies and partners, and ensure all promotional materials align with our brand guidelines and ethical standards.
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Beyond campaign execution, you will play a crucial role in internal stakeholder engagement, presenting campaign plans and results to management, and fostering a collaborative environment between marketing and sales departments. This is an exciting opportunity to leave a significant mark on a growing organization, empowering you to push boundaries, innovate, and lead promotional excellence. If you are ready to elevate our brand presence and drive tangible sales results through creative and strategic promotion, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage innovative promotional strategies and campaigns.
- Collaborate closely with sales teams to ensure marketing initiatives align with sales targets.
- Manage the entire lifecycle of promotional campaigns, from conceptualization to execution and post-campaign analysis.
- Conduct thorough market research to identify trends, competitive landscape, and consumer insights.
- Monitor, analyze, and report on campaign performance, utilizing data to optimize future strategies.
- Ensure consistent brand messaging and adherence to brand guidelines across all promotional materials and channels.
- Efficiently manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Build and maintain strong relationships with external vendors, advertising agencies, and media partners.
- Plan and coordinate promotional events, product launches, trade shows, and digital engagement activities.
- Prepare and present detailed marketing plans, strategies, and performance reports to senior management and stakeholders.
- Contribute to the continuous improvement of marketing processes, tools, and best practices.
Required Skills
- Minimum of 2-3 years proven experience in a marketing role with a focus on sales and branding promotion.
- Demonstrated understanding of diverse promotional strategies and execution tactics.
- Exceptional written and verbal communication and presentation skills.
- Proficiency in digital marketing tools, platforms, and analytics (e.g., SEO, SEM, social media, email marketing).
- Strong analytical capabilities with experience in market research, data analysis, and reporting.
- Excellent project management and organizational skills, with attention to detail.
- Ability to work effectively both independently and collaboratively within a team environment.
- High degree of creativity, innovation, and problem-solving aptitude.
- Strong negotiation and vendor management abilities.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience with CRM software (e.g., Salesforce, HubSpot).
- In-depth knowledge of the Nairobi market and consumer behavior trends.
- Basic graphic design or content creation skills.
- Certifications in digital marketing platforms (e.g., Google Ads, Meta Blueprint).
Perks & Benefits
- Competitive salary package with performance-based incentives.
- Comprehensive health and wellness benefits.
- Opportunities for continuous professional development and training.
- A dynamic, collaborative, and supportive work environment.
- Generous paid time off and public holidays.
- Clear pathways for career growth and advancement within the company.
- Employee wellness programs and initiatives.
- Modern, well-equipped office facilities located in the vibrant Gigiri area of Nairobi.
How to Apply
Interested candidates are invited to submit their application by clicking on the link below. Please ensure your CV and cover letter highlight your relevant experience in marketing, sales, and branding promotion, demonstrating how your skills align with the requirements of this role. We look forward to reviewing your application.
