About Company
National Foods Limited is a leading Zimbabwean fast-moving consumer goods (FMCG) company with a rich heritage spanning over a century. We are dedicated to providing high-quality, nutritious food products to millions of households across Zimbabwe and beyond. Our diverse portfolio includes flour, maize meal, stockfeeds, cooking oil, snacks, and a wide array of other essential food items under well-loved brands. We pride ourselves on our commitment to innovation, operational excellence, and sustainable practices, ensuring food security and contributing significantly to the nation’s economic growth. At National Foods, we believe in nurturing talent, fostering a dynamic work environment, and making a tangible positive impact in the communities we serve. Joining our team means becoming part of an organization that values integrity, collaboration, and a relentless pursuit of excellence.
Job Description
We are seeking an visionary and results-driven Chief Digital Marketing Officer (CDMO) to join our executive leadership team at National Foods Limited. Based in our Ruwa operations, the CDMO will be a pivotal strategic leader, responsible for spearheading our digital transformation initiatives and dramatically enhancing our brand’s presence and engagement across all digital touchpoints. This role demands an individual with a profound understanding of the digital landscape, a proven track record in developing and executing comprehensive digital marketing strategies, and the ability to lead and inspire a high-performing team. The CDMO will be instrumental in driving measurable growth, optimizing customer acquisition and retention, and fostering a culture of digital innovation throughout the organization. You will leverage cutting-edge technologies, data analytics, and consumer insights to craft compelling digital experiences that resonate with our diverse customer base and strengthen our market leadership. This is a unique opportunity to shape the digital future of an iconic Zimbabwean company, making a significant impact on our commercial success and brand legacy.
Key Responsibilities
- Develop and implement a robust, long-term digital marketing strategy aligned with the company's overall business objectives and growth ambitions.
- Lead, mentor, and expand a high-performing digital marketing team, fostering a culture of continuous learning, creativity, and accountability.
- Oversee all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, display advertising, and mobile marketing.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing return on investment (ROI) across all campaigns.
- Utilize advanced analytics and data-driven insights to track campaign performance, identify trends, and make informed strategic decisions.
- Identify, evaluate, and integrate emerging digital technologies and platforms to maintain a competitive edge and drive innovation.
- Enhance the company's online brand presence, reputation, and customer engagement through compelling digital storytelling and interactive experiences.
- Collaborate cross-functionally with sales, product development, IT, and traditional marketing teams to ensure integrated and cohesive brand messaging.
- Stay abreast of industry best practices, regulatory changes, and competitive landscapes to ensure our digital strategies remain cutting-edge and compliant.
- Drive the company's e-commerce strategy, optimizing online sales channels and customer journey.
Required Skills
- Minimum of 10-15 years of progressive experience in digital marketing, with at least 5 years in a senior leadership or executive role.
- Demonstrable expertise across all key digital marketing domains (SEO, SEM, Social Media, Content, Email, Analytics, CRM).
- Proven ability to develop and execute successful digital strategies that drive measurable business outcomes.
- Exceptional leadership, team management, and talent development skills.
- Strong analytical mindset with proficiency in data analysis and marketing attribution models.
- Excellent communication, presentation, and interpersonal skills to influence stakeholders at all levels.
- Strategic thinking and problem-solving capabilities, with an ability to adapt to a fast-paced environment.
- Proficiency with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, Adobe Analytics).
Preferred Qualifications
- Master's degree or MBA with a specialization in Marketing, Business Administration, or a related field.
- Relevant certifications in digital marketing platforms (e.g., Google Ads, HubSpot, Meta Blueprint).
- Prior experience within the Fast-Moving Consumer Goods (FMCG) or manufacturing sector.
- Experience with international market expansion or managing digital campaigns across diverse geographies.
- Familiarity with market research and consumer behavior analysis specific to African markets.
Perks & Benefits
- Highly competitive executive salary package.
- Performance-based bonuses and incentives.
- Comprehensive health and wellness benefits for you and your family.
- Robust pension and retirement planning scheme.
- Generous paid time off and annual leave allowance.
- Executive car allowance or company vehicle.
- Opportunities for continuous professional development and executive training programs.
- Relocation assistance for eligible candidates.
How to Apply
If you are a visionary digital leader ready to make a significant impact on a leading Zimbabwean company, we encourage you to apply. Please click on the application link below to submit your detailed CV and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this pivotal role. Ensure your application clearly demonstrates your strategic thinking and leadership capabilities.