About Company
Unlocking the power of data is at the core of Career.zycto’s mission. We are a dynamic and forward-thinking data and analytics consulting firm based in the vibrant Hintonburg district. For a Customer Insight Reporting Analyst, our environment offers unparalleled opportunities to transform raw data into actionable strategies that drive client success. You’ll join a collaborative team where innovation is celebrated, and your expertise in synthesizing complex information will directly impact strategic decisions. We empower our analysts to continuously grow, providing access to cutting-edge tools and diverse projects. If you’re passionate about uncovering hidden patterns and shaping the future through data, Career.zycto is your next career destination.
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Job Description
Career.zycto is actively seeking a highly analytical and detail-oriented Customer Insight Reporting Analyst to join our growing team in Hintonburg, Ottawa. In this pivotal role, you will be instrumental in transforming complex customer data into clear, actionable insights that directly inform strategic business decisions for our diverse client portfolio. You’ll be at the forefront of understanding customer behavior, preferences, and trends, providing a vital bridge between raw data and impactful business strategy.
This position requires a blend of technical prowess, an inquisitive mind, and excellent communication skills. You will be responsible for designing, developing, and maintaining sophisticated reports and dashboards, leveraging various data sources to paint a comprehensive picture of our clients’ customer landscapes. Your work will involve deep dives into customer segmentation, journey analysis, feedback mechanisms, and campaign performance, ultimately enabling our clients to enhance customer experience, optimize marketing efforts, and drive business growth.
We are looking for someone who thrives on uncovering hidden patterns and enjoys presenting their findings in an accessible and compelling manner to both technical and non-technical stakeholders. If you are passionate about data-driven storytelling, possess a strong foundation in analytical tools, and are eager to make a tangible impact on business outcomes, we encourage you to apply. Career.zycto offers a collaborative and innovative environment where your skills will be continually honed, and your contributions recognized. Join us and help shape the future of customer intelligence.
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Key Responsibilities
- Design, develop, and maintain comprehensive customer insight reports and interactive dashboards using BI tools (e.g., Tableau, Power BI).
- Analyze large datasets to identify key trends, patterns, and anomalies in customer behavior, preferences, and engagement.
- Translate complex analytical findings into clear, concise, and actionable recommendations for internal teams and external clients.
- Collaborate with marketing, product, and sales teams to understand their data needs and provide relevant insights.
- Monitor and evaluate the performance of customer-centric initiatives and campaigns, providing regular performance updates.
- Develop and refine data models, queries, and segmentation strategies to enhance reporting accuracy and depth.
- Ensure data quality and integrity across all reporting initiatives.
- Present findings and strategic recommendations to stakeholders at various levels of the organization.
- Stay current with industry best practices in data analytics, customer insights, and reporting technologies.
Required Skills
- Minimum 3 years of experience in a data analysis, reporting, or customer insights role.
- Proficiency in SQL for data extraction and manipulation.
- Advanced Excel skills (pivot tables, VLOOKUPs, complex formulas).
- Experience with Business Intelligence tools such as Tableau, Power BI, or Looker.
- Strong analytical and problem-solving abilities with a keen eye for detail.
- Excellent communication and presentation skills, capable of explaining complex data to non-technical audiences.
- Demonstrated ability to work independently and as part of a collaborative team.
- Understanding of customer lifecycle, segmentation, and key marketing metrics.
Preferred Qualifications
- Bachelor's degree in Business, Marketing, Economics, Statistics, Computer Science, or a related quantitative field.
- Experience with statistical analysis software (e.g., R, Python) for advanced analytics.
- Familiarity with CRM platforms (e.g., Salesforce) and marketing automation tools.
- Experience in a consulting environment or working with multiple clients.
- Knowledge of A/B testing methodologies and experimental design.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Professional development and continuous learning opportunities.
- Collaborative and innovative work environment.
- Modern office space located in the vibrant Hintonburg neighborhood.
- Team-building events and social gatherings.
- Access to cutting-edge tools and technologies.
How to Apply
Eager to make an impact with your analytical prowess? We invite you to apply by clicking on the application link below. Please submit your resume and a cover letter outlining your experience and why you are a great fit for this role. We look forward to reviewing your application!
