About Company
At Career.zycto, we believe in the power of connection and the art of strategic communication. We are a dynamic, forward-thinking recruitment and career development platform dedicated to empowering professionals and businesses alike. For a Digital Media Strategist, Career.zycto offers an unparalleled environment to innovate, experiment with cutting-edge digital marketing techniques, and truly make a measurable impact. Join our collaborative, remote-first culture where your creative strategies will directly shape our brand’s online presence, drive engagement, and connect us with diverse talent pools globally. Your expertise is key to our mission.
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Job Description
Career.zycto is seeking a highly analytical and creative Digital Media Strategist to join our innovative remote team. In this pivotal role, you will be instrumental in shaping our online presence, driving brand awareness, and fostering community engagement through cutting-edge digital campaigns. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various platforms, ensuring alignment with our overarching business objectives to connect talent with opportunity.
This is more than just a marketing role; it’s an opportunity to redefine how professionals discover their next career move and how companies attract top talent. We are looking for a strategist who thrives in a dynamic, fast-paced environment, possesses a deep understanding of digital ecosystems, and is passionate about leveraging data-driven insights to optimize performance. You’ll work closely with our content creators, designers, and sales teams to craft compelling narratives that resonate with our target audiences, driving measurable results and continuous growth.
As a core member of our remote team, you will have the autonomy to experiment with new technologies and methodologies, contributing directly to our strategic direction. Your expertise will elevate our brand’s voice, expand our digital footprint, and ultimately help us fulfill our mission of empowering careers. If you’re a proactive problem-solver with a knack for translating complex data into actionable strategies, and you’re eager to make a significant impact from anywhere, we encourage you to apply. This role offers substantial growth potential within a supportive and collaborative remote culture.
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Key Responsibilities
- Develop and execute comprehensive digital media strategies across paid and organic channels (e.g., social media, search, display, video, email).
- Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads) from conception to execution.
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform strategy.
- Analyze campaign performance data, generate insightful reports, and provide recommendations for continuous improvement.
- Collaborate with content and design teams to create engaging, high-performing digital assets and campaigns.
- Stay abreast of the latest digital marketing trends, tools, and best practices, evaluating and implementing new technologies as appropriate.
- Manage digital marketing budgets effectively, ensuring optimal ROI.
- Monitor brand mentions and online reputation, participating in social listening and community engagement.
- Implement SEO/SEM strategies to improve organic search rankings and drive qualified traffic.
Required Skills
- Proven experience in developing and executing digital media strategies.
- Expertise in Google Analytics, Google Ads, and social media advertising platforms (LinkedIn, Facebook, Instagram).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent communication (written and verbal) and presentation skills.
- Proficiency in SEO/SEM best practices and tools.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Self-motivated and able to work effectively in a remote team setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
- Knowledge of video marketing and podcast promotion strategies.
- Experience in the recruitment or HR technology industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work schedule.
- 401(k) retirement plan with company match.
- Professional development opportunities and training stipends.
- Home office setup allowance.
- Collaborative and supportive remote work environment.
- Company-sponsored virtual team-building events.
How to Apply
Ready to make an impact? We encourage you to click the application link below to submit your resume and a cover letter outlining your experience and why you are the ideal candidate for this Digital Media Strategist role at Career.zycto. Please highlight specific examples of successful digital campaigns you’ve led.
