About Company
Career.zycto empowers organizations to build exceptional teams and individuals to achieve their career aspirations. We leverage cutting-edge technology and human insight to connect top talent with forward-thinking companies. For a Marketing Officer, this means working in an environment where innovation is celebrated, and your ideas directly contribute to shaping the future of recruitment and talent acquisition. We champion a culture of growth, flexibility, and impact, inviting you to drive our brand’s narrative in the dynamic Kenyan market.
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Job Description
Are you a creative and results-driven Marketing Officer looking for a role that values your expertise while offering the flexibility to manage your own schedule? Career.zycto is on the lookout for an enthusiastic and dynamic Marketing Officer to join our growing team in Dagoretti, Nairobi. This unique opportunity allows you to be at the forefront of shaping our brand’s presence and engage with our audience across various digital and traditional platforms, all while enjoying a flexible work arrangement that supports work-life balance.
As a Marketing Officer with a flexible schedule, you will play a pivotal role in developing, implementing, and managing marketing campaigns that promote Career.zycto’s innovative HR and recruitment solutions. We believe in empowering our employees, and this role is designed for someone who thrives on autonomy, can manage multiple projects simultaneously, and is passionate about driving measurable marketing success. Your strategic insights will help us reach new audiences, enhance brand visibility, and foster stronger relationships with our clients and candidates.
We are looking for someone who is not just skilled in marketing tactics but also possesses a strategic mind to understand market trends, competitive landscapes, and customer needs. You will be instrumental in crafting compelling narratives, developing engaging content, and optimizing our digital footprint to attract and retain top talent for our clients, and position Career.zycto as a leader in the talent acquisition space. If you’re eager to make a significant impact in a company that champions innovation, collaboration, and individual growth, all within a flexible work model, then we encourage you to apply and help us redefine the future of work in Kenya.
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This position offers the chance to work alongside a passionate team, where your contributions are recognized and your professional development is prioritized. You’ll have the freedom to experiment with new marketing strategies and tools, bringing fresh ideas to the table. Our commitment to a flexible schedule means you can structure your work in a way that maximizes your productivity and personal well-being, whether it’s adjusting your daily hours or occasionally working remotely as agreed. Join us and contribute to a vibrant culture where your voice matters and your career can truly flourish.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with company goals and brand objectives.
- Manage and optimize digital marketing channels, including social media, email campaigns, SEO/SEM, and content marketing.
- Create engaging and high-quality marketing content (e.g., blog posts, website copy, social media updates, press releases, video scripts).
- Plan, execute, and monitor online and offline marketing campaigns, ensuring timely delivery and budget adherence.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Analyze campaign performance, prepare reports, and provide insights to optimize future marketing efforts.
- Collaborate with sales and HR teams to develop targeted marketing materials and support lead generation initiatives.
- Maintain brand consistency across all communication channels.
- Assist in organizing promotional events and workshops as required.
Required Skills
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2 years of proven experience in a marketing role, preferably in a tech or recruitment-related industry.
- Demonstrable experience with SEO, SEM, social media marketing, and email marketing platforms.
- Strong content creation and copywriting skills with an excellent command of English.
- Proficiency in marketing analytics tools (e.g., Google Analytics, social media insights).
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and manage time effectively in a flexible work environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Experience with CRM software (e.g., HubSpot, Salesforce).
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Knowledge of the Kenyan job market and recruitment industry trends.
- Experience with video content creation and editing.
- Certification in digital marketing (e.g., Google Ads, HubSpot).
Perks & Benefits
- Competitive salary and performance-based incentives.
- Flexible work schedule and hybrid work model.
- Opportunities for professional development and continuous learning.
- Comprehensive health benefits package.
- A dynamic, collaborative, and supportive work environment.
- Paid time off and public holidays.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your CV and cover letter highlight your relevant experience and how your skills align with the requirements of this flexible Marketing Officer role at Career.zycto. We look forward to reviewing your application!
