About Company
At Career.zycto, we are a dynamic force reshaping how brands connect with their audience across diverse industries. For a Label Marketing Manager, this means an environment where your strategic vision directly impacts client success. We champion innovative campaign development, foster a collaborative culture, and empower our team to drive impactful brand narratives. We value creativity, data-driven insights, and a passion for turning ideas into market-leading labels. Join us to transform concepts into compelling, memorable market presences that resonate with consumers.
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Job Description
Career.zycto is seeking a highly strategic and results-driven Label Marketing Manager to spearhead our campaign strategy efforts in Winnipeg. In this pivotal role, you will be instrumental in defining and executing comprehensive marketing strategies for a diverse portfolio of labels and brands, ensuring maximum market penetration and brand engagement. We are looking for a visionary leader who can translate brand objectives into actionable marketing plans, driving significant impact across various channels.
As the Label Marketing Manager, you will be responsible for the full lifecycle of marketing campaigns, from initial concept development and strategic planning to execution, optimization, and post-campaign analysis. This includes conducting in-depth market research, identifying target audiences, crafting compelling brand messaging, and selecting the most effective marketing channels to reach our goals. You will collaborate closely with our creative, sales, product development, and analytics teams to ensure seamless integration and alignment across all initiatives.
Your expertise in digital marketing, traditional advertising, content strategy, and brand storytelling will be crucial in positioning our labels for success in a competitive landscape. You will monitor market trends, competitor activities, and consumer behavior to identify new opportunities and adapt strategies accordingly. Furthermore, you will track campaign performance using key metrics, providing insightful reports and recommendations for continuous improvement. This role demands a proactive individual with a passion for building brands, a keen eye for detail, and a proven track record of delivering measurable marketing results. If you are ready to take ownership of label marketing strategy and contribute to a growing, innovative firm, we encourage you to apply.
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Key Responsibilities
- Develop and execute comprehensive marketing strategies and campaigns for assigned labels/brands, aligning with overall business objectives.
- Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform strategic decisions.
- Manage the full lifecycle of marketing campaigns, including planning, budgeting, execution, optimization, and reporting.
- Collaborate with internal creative teams to develop engaging marketing collateral, content, and promotional materials.
- Oversee digital marketing efforts, including social media, email marketing, SEO/SEM, and paid advertising campaigns.
- Analyze campaign performance data, generate insightful reports, and provide data-driven recommendations for continuous improvement.
- Work cross-functionally with sales, product development, and PR teams to ensure integrated marketing communications.
- Identify and manage relationships with external partners, agencies, and vendors as needed.
- Stay abreast of industry trends, emerging technologies, and best practices in label marketing and campaign strategy.
- Mentor and guide junior marketing team members, fostering a collaborative and growth-oriented environment.
Required Skills
- Proven experience in label marketing, brand management, or campaign strategy development.
- Strong understanding of digital marketing channels, analytics, and optimization techniques.
- Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Exceptional written and verbal communication skills, capable of crafting compelling brand narratives.
- Proficiency in marketing automation platforms, CRM software, and analytics tools (e.g., Google Analytics).
- Demonstrated ability to think strategically, solve problems creatively, and make data-driven decisions.
- Experience with budget management and resource allocation for marketing initiatives.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Preferred Qualifications
- Master's degree in Marketing or Business Administration.
- Experience in the music, entertainment, consumer goods, or creative agency sectors.
- Familiarity with A/B testing, multivariate testing, and conversion rate optimization (CRO) strategies.
- Certifications in digital marketing (e.g., Google Ads, HubSpot, Meta Blueprint).
- Experience leading or mentoring a small team of marketing professionals.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Vibrant and collaborative work environment.
- Flexible working arrangements (e.g., occasional remote work days).
- Employee wellness programs and initiatives.
- Modern office space in downtown Winnipeg.
How to Apply
Ready to shape the future of brand narratives? We invite you to bring your strategic vision and marketing expertise to Career.zycto. To apply for the Label Marketing Manager position, please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
