About Company
Are you driven by the power of compelling storytelling and strategic content? At Career.zycto, we believe that exceptional content is the bedrock of engaging audiences and achieving meaningful impact. We are a dynamic and forward-thinking organization dedicated to crafting insightful narratives and experiences that resonate deeply. For a Content Strategist, this means an unparalleled opportunity to innovate, lead editorial vision, and shape the direction of our digital presence. Join a collaborative environment where creativity is championed, strategic thinking is rewarded, and your contributions directly fuel our mission to inform and inspire.
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Job Description
Career.zycto is seeking a highly analytical and creative Content Strategist with a strong focus on Editorial Planning to join our growing team in Tamworth. This pivotal role will be instrumental in defining, developing, and executing our comprehensive content strategy, ensuring it aligns with our overarching business objectives and audience needs. You will be the architect behind our editorial calendar, responsible for mapping out engaging content across various platforms and formats, from articles and blogs to videos and interactive experiences. We’re looking for someone who can not only foresee trends but also proactively develop content solutions that captivate, educate, and convert.
The ideal candidate will possess a deep understanding of content marketing principles, SEO best practices, and audience segmentation. You’ll work closely with marketing, product, and design teams to translate complex ideas into clear, compelling, and consistent narratives, ensuring our brand voice is consistent and impactful across all touchpoints. Your day-to-day will involve everything from high-level strategic planning and content audits to collaborating with writers and designers to bring concepts to life, providing constructive feedback and guiding content creators. You’ll champion data-driven decisions, continuously analyzing content performance, conducting A/B tests, and iterating strategies to optimize engagement, reach, and conversion rates. This role offers the unique opportunity to truly own the content roadmap, shaping how Career.zycto communicates with its audience and drives its mission forward. If you are passionate about crafting impactful stories and building an editorial framework that drives measurable results, we encourage you to apply and help us elevate our content to new heights.
Key Responsibilities
- Develop and maintain a comprehensive editorial calendar, meticulously planning content across all platforms and phases of the customer journey.
- Conduct thorough content audits and competitive analysis to identify gaps, opportunities, and areas for improvement.
- Define content goals, KPIs, and metrics, continuously tracking and reporting on content performance to inform future strategy.
- Collaborate with internal teams (marketing, product, sales, design) to gather insights, ensure brand consistency, and align content with business objectives.
- Oversee the creation of high-quality, engaging content, including articles, blog posts, video scripts, infographics, and social media copy, ensuring editorial excellence.
- Implement SEO best practices into content planning and creation to maximize organic reach and discoverability.
- Stay abreast of industry trends, emerging technologies, and content consumption patterns to maintain a cutting-edge editorial strategy.
Required Skills
- Proven experience in content strategy, editorial planning, or a similar senior content role.
- Exceptional writing, editing, and storytelling abilities with a keen eye for detail.
- Strong understanding of SEO principles, content marketing frameworks, and digital analytics tools.
- Proficiency with content management systems (CMS) and project management software.
- Demonstrated ability to develop and execute comprehensive content strategies that drive measurable results.
- Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels.
- Analytical mindset with the ability to interpret data and translate insights into actionable content plans.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working within a fast-paced agency or B2B technology environment.
- Familiarity with A/B testing and conversion rate optimization (CRO) for content.
- A strong portfolio showcasing successful content strategies and editorial initiatives.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off (holiday, sick, and personal days).
- Flexible hybrid work model promoting work-life balance.
- Opportunities for professional development and continuous learning.
- Collaborative and inclusive company culture.
- Modern office environment with state-of-the-art facilities.
How to Apply
If you are a visionary Content Strategist passionate about crafting compelling narratives and driving engagement through strategic editorial planning, we encourage you to apply! Please click the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.
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