About Company
Rogers Group is a leading diversified conglomerate in Mauritius with a rich history spanning over 130 years. Our operations encompass a wide array of sectors including Financial Services, Hospitality & Leisure, Logistics, Property, and Retail. We are committed to fostering sustainable growth, driving innovation, and contributing positively to the Mauritian economy and community. At Rogers, we believe in empowering our people, embracing challenges, and creating value for all our stakeholders. Join a team where your talent is valued, and your career can thrive.
Job Description
Are you a visionary Marketing Manager ready to lead impactful campaigns and shape brand narratives? Rogers Group, a leading diversified conglomerate in Mauritius, is seeking an experienced and dynamic Marketing Manager to join our vibrant team in Pamplemousses. In this pivotal role, you will be instrumental in developing, implementing, and overseeing comprehensive marketing strategies that drive brand awareness, customer engagement, and business growth across our diverse portfolio. This is an exciting opportunity for a results-oriented professional to make a significant impact within a renowned organisation.
As a Marketing Manager at Rogers Group, you will be at the forefront of crafting innovative marketing initiatives that resonate with our target audiences and reinforce our market leadership. You will be responsible for a wide array of activities, from conducting in-depth market research and competitor analysis to identifying new opportunities and optimizing existing channels. Your expertise will cover both traditional and cutting-edge digital marketing techniques, ensuring a holistic approach to our brand presence. This includes managing our online presence, social media strategy, search engine optimization (SEO), search engine marketing (SEM), email marketing campaigns, and compelling content creation, alongside traditional advertising, public relations efforts, and event management. You will be tasked with identifying emerging marketing trends and technologies, advising the leadership on their potential integration to maintain our competitive edge.
We are looking for a strategic thinker with a proven track record of successfully managing marketing teams and delivering measurable results. You will lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance environment. A strong understanding of consumer behaviour, market trends, and data analytics will be crucial in translating insights into actionable strategies. You will also play a key role in budget management, ensuring optimal allocation of resources to maximize return on investment and achieve key performance indicators (KPIs). This role demands a proactive individual with exceptional communication and interpersonal skills, capable of collaborating effectively with cross-functional teams, senior management, and external partners. If you are passionate about building strong brands, driving innovation, and contributing to the success of a dynamic organization, we encourage you to apply and become a part of the Rogers Group journey where your strategic vision can truly make a difference and contribute to our continued expansion.
Key Responsibilities
- Develop and execute comprehensive marketing strategies and campaigns aligned with business objectives.
- Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
- Conduct thorough market research, competitor analysis, and consumer insights to identify opportunities and inform strategy.
- Oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, content marketing, and website management.
- Manage marketing budgets effectively, ensuring optimal allocation of resources and demonstrable ROI.
- Collaborate with sales, product development, and other internal teams to ensure integrated marketing efforts.
- Monitor, analyze, and report on campaign performance, using data to drive continuous improvement.
- Manage public relations and external communications to enhance brand reputation.
- Identify and evaluate new marketing technologies and trends for potential implementation.
- Ensure brand consistency across all marketing channels and communications.
Required Skills
- Proven experience in developing and executing successful marketing strategies.
- Strong leadership and team management abilities.
- Expertise in digital marketing tools and platforms (SEO, SEM, social media, analytics).
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing automation and CRM software.
- Budget management and financial acumen.
- Creativity and innovation in campaign development.
Preferred Qualifications
- Master’s degree in Marketing, Business Administration, or a related field.
- Experience in the diversified services, hospitality, or retail sectors.
- Familiarity with the Mauritian market landscape and consumer behaviour.
- Certification in digital marketing or related areas.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous pension scheme.
- Opportunities for professional development and career advancement.
- Employee discounts across Rogers Group's diverse portfolio.
- A dynamic and collaborative work environment.
- Work-life balance initiatives.
How to Apply
Interested candidates are invited to apply directly through the Rogers Group careers portal. Please click on the application link below to submit your CV and cover letter, detailing your relevant experience and why you are the ideal candidate for this role. Only shortlisted candidates will be contacted.