About Company
Naked Marketing is a dynamic and forward-thinking marketing agency based in the heart of Norwich, England. We pride ourselves on creating impactful and memorable campaigns that truly connect brands with their audiences. With a diverse portfolio spanning various sectors, from local enterprises to national brands, our mission is to deliver measurable results through innovative strategies and creative execution. We foster a collaborative, supportive, and results-driven culture where every team member is empowered to contribute their unique talents. As we continue to expand our reach and influence, we’re dedicated to nurturing talent and providing an environment where professional growth is paramount. Join us and be part of a team that’s passionate about making a real difference in the world of marketing and communications.
Job Description
We are seeking a highly motivated and experienced Home-Based Media Relations Executive to join our growing team. This is a unique opportunity for a talented PR professional to leverage their expertise from the comfort of their home office, while remaining an integral part of our Norwich-based agency’s operations. The successful candidate will be instrumental in building and maintaining strong relationships with media outlets across local, regional, and national landscapes, securing impactful coverage for our diverse client base. You will be responsible for crafting compelling press releases, engaging media pitches, and developing strategic PR plans that align with client objectives and enhance brand visibility. This role requires a proactive individual with a keen eye for news angles, exceptional communication skills, and a proven track record of securing high-quality media placements. While primarily home-based, you will be expected to occasionally visit our Norwich office for team meetings, client briefings, and collaborative strategy sessions, fostering a strong connection with your colleagues and our agency culture. This role is perfect for someone who thrives on autonomy, yet values being part of a supportive and innovative team dedicated to delivering outstanding results for our clients.
Key Responsibilities
- Develop and execute comprehensive media relations strategies for a diverse portfolio of clients.
- Cultivate and maintain strong relationships with journalists, editors, and key media influencers across various platforms.
- Draft compelling and accurate press releases, media advisories, feature articles, and other PR materials.
- Proactively pitch news stories and features to targeted media outlets, securing positive and impactful coverage.
- Monitor media coverage, analyse results, and generate detailed reports for clients.
- Identify emerging media trends and opportunities to enhance client visibility.
- Provide strategic counsel to clients on media engagement and public relations best practices.
- Collaborate closely with internal marketing and creative teams to ensure integrated campaign delivery.
- Manage media enquiries and facilitate interviews between clients and journalists.
- Contribute to new business development by assisting with proposals and presentations as required.
Required Skills
- Proven experience (minimum 3 years) in media relations, public relations, or corporate communications.
- Exceptional written and verbal communication skills, with a keen eye for detail and grammar.
- Demonstrable track record of securing high-quality media placements in regional and national outlets.
- Strong understanding of the UK media landscape and current news cycles.
- Proficiency in media monitoring and reporting tools.
- Ability to work autonomously, manage multiple projects, and meet tight deadlines.
- Excellent interpersonal skills and a natural flair for building relationships.
- Strategic thinking with a creative approach to storytelling.
- Strong organizational and time management abilities.
Preferred Qualifications
- Bachelor’s degree in Public Relations, Marketing, Journalism, Communications, or a related field.
- Experience working within an agency environment.
- Familiarity with digital PR tactics, including influencer outreach and content amplification.
- A network of established media contacts.
- Experience with crisis communications management.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible, home-based working environment.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge PR tools and resources.
- Generous holiday allowance.
- Regular virtual team socials and occasional in-person meetups in Norwich.
- Supportive and collaborative team culture.
- Pension scheme.
- Cycle to Work scheme (where applicable).
How to Apply
If you are a passionate and experienced Media Relations Executive looking for a home-based role within a vibrant agency, we encourage you to apply. Please click on the application link below to submit your CV and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this position.