About Company
Unleash your creativity with Career.zycto, where impactful storytelling drives our success. We are a dynamic, forward-thinking organization dedicated to crafting compelling narratives that resonate with audiences and build lasting connections. As a Marketing Copywriter, you’ll find an environment that champions bold ideas and rewards innovation, providing the perfect platform to transform concepts into powerful words. We thrive on collaboration and offer ample opportunities for professional growth, ensuring your unique voice shapes our brand’s future. Join us and make a tangible difference through the art of language.
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Job Description
Career.zycto is seeking a highly imaginative and skilled Marketing Copywriter to join our vibrant team in Ketchikan, Alaska. This is a unique opportunity for a wordsmith with a flair for compelling narratives and a strategic mindset to shape our brand’s voice across various platforms. As a Creative Marketing Copywriter, you will be instrumental in crafting engaging content that not only captures attention but also drives action and builds lasting relationships with our audience.
Your day-to-day will involve conceptualizing and writing captivating copy for a diverse range of marketing materials, including website content, blog posts, email campaigns, social media updates, press releases, advertisements (digital and print), and video scripts. You’ll work closely with our marketing strategists, graphic designers, and product development teams to translate complex ideas into clear, concise, and persuasive language. We are looking for someone who can effortlessly switch between different tones and styles, adapting their writing to suit various channels and target demographics, all while maintaining a consistent brand identity.
Beyond just writing, this role demands a creative thinker who can contribute to content strategy, brainstorm innovative campaign ideas, and provide fresh perspectives on how we communicate with our customers. You will research industry trends, analyze competitor activities, and leverage data insights to ensure our copy is always relevant, impactful, and optimized for maximum reach and engagement. A strong understanding of SEO principles is crucial, as you’ll be responsible for weaving keywords naturally into your content to improve organic search rankings. If you’re passionate about storytelling, thrive in a collaborative environment, and are eager to make a significant impact with your words, we encourage you to apply. This role offers the chance to grow professionally and creatively within a supportive and forward-thinking company.
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Key Responsibilities
- Develop and write engaging, high-quality copy for a variety of marketing channels, including digital ads, social media, email campaigns, website content, and print materials.
- Collaborate closely with marketing strategists, designers, and other cross-functional teams to ensure consistent brand messaging and campaign objectives are met.
- Research industry-related topics, conduct competitor analysis, and understand target audience preferences to produce relevant and compelling content.
- Edit and proofread copy to ensure accuracy, clarity, grammatical correctness, and adherence to brand voice and style guidelines.
- Contribute to content strategy and brainstorm creative campaign concepts that align with marketing goals.
- Optimize content for search engines (SEO) to improve visibility and organic traffic.
- Manage multiple projects simultaneously, meet deadlines, and adapt to evolving priorities in a fast-paced environment.
- Present copy concepts and rationale to stakeholders, incorporating feedback effectively.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- A strong portfolio showcasing diverse marketing copywriting work.
- Proven experience in developing creative concepts and compelling narratives.
- Solid understanding of marketing principles and consumer behavior.
- Familiarity with SEO best practices and content optimization.
- Ability to adapt writing style and tone for various platforms and audiences.
- Excellent communication and interpersonal skills, with a collaborative spirit.
- Proficiency with content management systems and basic project management tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 3+ years of professional experience in a marketing copywriter or content creator role.
- Experience with A/B testing copy and analyzing content performance.
- Familiarity with marketing automation platforms and CRM systems.
- Demonstrated ability to translate complex information into easily digestible and engaging content.
- Experience in an agency environment or a fast-paced in-house marketing team.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and company holidays.
- Opportunities for professional development and continuous learning.
- A dynamic, inclusive, and collaborative work environment.
- The chance to work on impactful projects that shape our brand's future.
- Employee assistance program for personal and professional support.
How to Apply
To seize this exciting opportunity and join our creative team, please click on the application link below. Ensure your application includes a detailed resume, a cover letter highlighting your relevant experience and why you are a great fit for Career.zycto, and a link to your online portfolio or samples of your best work. We look forward to reviewing your application!
