About Company
Shaping the digital landscape requires vision, precision, and relentless drive – qualities we champion at Career.zycto. We are a dynamic, results-oriented firm committed to delivering unparalleled online growth for our clients. Our collaborative Leeds team provides the ideal environment for a Digital Marketing Executive to not only apply their SEO, PPC, and growth strategy expertise but also to innovate and lead. Here, every campaign is an opportunity to make a tangible impact, fostering a culture of continuous learning and shared success. We believe in empowering our talent to drive industry benchmarks.
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Job Description
Career.zycto is seeking a highly motivated and results-driven Digital Marketing Executive to join our growing team in Leeds. This is an exceptional opportunity for an ambitious individual with a solid background in SEO, PPC, and broader growth strategies to make a significant impact. You will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that drive measurable results for our diverse portfolio of clients.
In this pivotal role, you’ll be at the forefront of digital innovation, responsible for enhancing online visibility, driving targeted traffic, and converting leads into loyal customers. You’ll work closely with our creative and analytics teams, leveraging data-driven insights to refine strategies and optimize performance across various digital channels. We are looking for someone who not only understands the intricacies of search engine algorithms and paid advertising platforms but also possesses a strategic mindset to identify new growth opportunities and adapt to the ever-evolving digital landscape.
Your day-to-day will involve hands-on management of campaigns, meticulous analysis of performance metrics, and proactive identification of areas for improvement. You’ll contribute to content strategy, website optimization, and user experience enhancements, ensuring a holistic approach to digital growth. If you are passionate about digital marketing, thrive in a fast-paced environment, and are eager to contribute to tangible client success, Career.zycto offers a collaborative and supportive setting where your expertise will be valued and developed.
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Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Plan, execute, and optimize PPC campaigns across Google Ads and other relevant platforms to maximize ROI.
- Conduct thorough keyword research, competitor analysis, and market trend analysis to inform digital strategies.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Identify and explore new digital growth channels and opportunities to expand client reach and engagement.
- Stay up-to-date with the latest industry trends, search engine algorithm updates, and digital marketing technologies.
Required Skills
- Minimum 3 years of demonstrable experience in SEO (on-page, off-page, technical)
- Proven expertise in managing and optimizing PPC campaigns (Google Ads certified preferred)
- Strong analytical skills with proficiency in Google Analytics, Google Search Console, and other analytics tools
- Excellent understanding of digital marketing principles and best practices
- Proficiency in A/B testing, conversion rate optimization (CRO), and user experience (UX) principles
- Exceptional written and verbal communication skills
- Ability to work independently and as part of a collaborative team
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Experience with marketing automation platforms
- Familiarity with various CMS platforms (e.g., WordPress, Shopify)
- Knowledge of HTML/CSS for basic website adjustments
Perks & Benefits
- Competitive salary with performance-based bonuses
- Generous paid time off and public holidays
- Comprehensive health and wellness benefits package
- Opportunities for continuous professional development and training
- Dynamic and supportive work environment in a vibrant Leeds office
- Regular team social events and company outings
How to Apply
Ready to elevate your career with Career.zycto? We invite passionate and skilled Digital Marketing Executives to join our innovative team. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
