About Company
Are you ready to shape narratives and leave a lasting impression? Career.zycto is a dynamic, forward-thinking digital innovation hub at the forefront of transforming how businesses connect with their audiences. We thrive on creativity, data-driven insights, and a relentless pursuit of excellence in crafting compelling brand experiences. For a Brand Experience Strategist, this means an unparalleled opportunity to lead impactful projects from concept to execution, working with diverse clients across exciting industries. We foster a collaborative environment where bold ideas are celebrated, personal growth is prioritized, and your strategic vision directly influences our collective success. Join us and define the future of brand engagement.
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Job Description
Career.zycto is actively seeking an innovative and passionate Brand Experience Strategist to join our vibrant team in Limoilou, Quebec City. In this pivotal role, you will be instrumental in crafting seamless, memorable, and impactful brand experiences that resonate deeply with our clients’ target audiences. As a Brand Experience Strategist, you will be the architect behind our clients’ unique brand narratives, translating business objectives into tangible, consumer-centric strategies across multiple touchpoints. You’ll immerse yourself in market trends, consumer behavior, and competitive landscapes to uncover insights that drive strategic decisions. This role demands a blend of creativity, analytical prowess, and exceptional communication skills to champion the brand vision both internally and externally. You will collaborate closely with cross-functional teams, including design, marketing, product development, and sales, ensuring a cohesive and consistent brand presence at every interaction point. If you thrive on challenging the status quo, possess a deep understanding of what makes a brand truly connect, and are eager to make a significant impact in a fast-paced environment, we encourage you to apply. This is an incredible opportunity to shape the future of diverse brands and grow your expertise within a supportive and forward-thinking company.
Key Responsibilities
- Develop, implement, and manage comprehensive brand experience strategies aligned with client business goals and market trends.
- Conduct in-depth market research, competitive analysis, and consumer behavior studies to identify insights and opportunities.
- Map detailed customer journeys, identifying key touchpoints, pain points, and opportunities for enhanced brand interaction.
- Collaborate cross-functionally with design, marketing, product, and sales teams to ensure brand consistency and strategic alignment across all channels.
- Define and refine brand messaging, tone of voice, visual identity guidelines, and overall brand architecture.
- Oversee the execution of brand initiatives, ensuring they meet strategic objectives and deliver exceptional user experiences.
- Monitor, analyze, and report on brand performance metrics, using data to iterate and optimize strategies.
- Present strategic recommendations and insights confidently to clients and internal stakeholders.
- Stay abreast of industry best practices, emerging technologies, and shifts in consumer expectations related to brand experience.
Required Skills
- Proven experience in brand strategy development and implementation.
- Strong understanding of customer journey mapping and user experience (UX) principles.
- Proficiency in conducting market research and competitive analysis.
- Exceptional analytical and problem-solving abilities.
- Excellent written and verbal communication skills in English and French.
- Demonstrated project management capabilities, including planning, execution, and reporting.
- Ability to present complex information clearly and persuasively to diverse audiences.
- Solid understanding of digital marketing channels and their role in brand experience.
- Creative thinking with an ability to translate insights into actionable strategies.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field.
- Experience with design thinking methodologies.
- Familiarity with data visualization tools (e.g., Tableau, Google Data Studio).
- Certification in Brand Management or Strategic Marketing.
- Experience working with diverse client portfolios across various industries.
Perks & Benefits
- Competitive salary and performance-based bonus structure.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off and flexible working arrangements.
- Opportunities for continuous professional development and training.
- Modern, collaborative, and inspiring office environment in Limoilou.
- Company-sponsored social events and team-building activities.
- Access to cutting-edge tools and technologies.
- A vibrant company culture that values innovation, creativity, and work-life balance.
How to Apply
Ready to leave your mark? We invite you to apply by clicking on the application link below. Please include your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Brand Experience Strategist role at Career.zycto. We look forward to reviewing your application!
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