About Company
Join Career.zycto, a forward-thinking digital solutions provider passionate about connecting talent with opportunity. We specialize in leveraging cutting-edge marketing strategies to amplify our clients’ presence in the dynamic online landscape. For a Virtual Marketing Executive, our culture offers unparalleled autonomy, fostering an environment where innovation thrives and ideas are celebrated. You’ll be empowered to shape remote promotional campaigns that deliver tangible results, contributing directly to our growth while enjoying the flexibility and support needed to excel in a fully distributed team.
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Job Description
Career.zycto is seeking a highly motivated and results-driven Virtual Marketing Executive to spearhead our remote promotional initiatives. This pivotal role is perfect for a digital marketing professional who thrives in a dynamic, remote-first environment and possesses a proven track record of developing and executing successful online campaigns. As our Virtual Marketing Executive, you will be instrumental in expanding our brand reach, engaging target audiences, and generating high-quality leads through innovative digital strategies. You will be responsible for the full lifecycle of remote marketing campaigns, from conceptualization and planning to execution, optimization, and reporting. This includes managing various digital channels such as social media, email marketing, content marketing, SEO/SEM, and paid advertising, all with a focus on remote talent acquisition and brand promotion. The ideal candidate will be a self-starter with excellent communication skills, a strategic mindset, and a deep understanding of current digital marketing trends and analytics. You will work autonomously while collaborating closely with our cross-functional teams to align marketing efforts with overall business objectives. This is an incredible opportunity to make a significant impact on our growth, working from the comfort of your home, and contributing to a forward-thinking company that values innovation and employee empowerment.
Key Responsibilities
- Develop, implement, and manage comprehensive remote marketing strategies and campaigns across various digital channels (social media, email, content, paid ads, SEO/SEM).
- Oversee the creation of engaging and high-quality digital content, including blog posts, articles, social media updates, and email newsletters, optimized for remote promotion.
- Manage and optimize paid digital advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
- Conduct thorough market research and competitor analysis to identify new opportunities and trends relevant to remote talent and digital services.
- Monitor, analyze, and report on the performance of all marketing campaigns, utilizing analytics tools to identify areas for improvement and drive data-backed decisions.
- Collaborate with internal teams (sales, HR, product development) to ensure brand consistency and alignment of marketing efforts with business goals.
- Stay up-to-date with the latest digital marketing technologies, best practices, and industry trends, particularly those relevant to remote work and promotion.
- Manage the marketing budget effectively, ensuring efficient allocation of resources.
- Foster a strong online community and engagement through interactive digital initiatives.
Required Skills
- 5+ years of demonstrable experience in digital marketing or a similar role.
- Proficiency in SEO/SEM best practices and Google Analytics.
- Hands-on experience with various social media platforms (LinkedIn, Facebook, Twitter, Instagram) for business.
- Proven track record in managing successful email marketing campaigns (e.g., Mailchimp, Constant Contact).
- Strong understanding of content marketing principles and ability to produce compelling content.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Data-driven mindset with strong analytical and reporting skills.
- Proficiency with marketing automation tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic visual content creation.
- Familiarity with CRM systems (e.g., HubSpot, Salesforce).
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience in the recruitment or HR technology industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible work hours and a fully remote work model.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge marketing tools and technologies.
- Supportive and collaborative team culture.
- Equipment stipend for home office setup.
How to Apply
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are an ideal fit for this remote role. Please click on the application link below to apply for the job.
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