About Company
Shape the future of market engagement with Career.zycto, where innovation meets impact in the dynamic consumer goods sector. We empower our teams to drive brand visibility and sales growth through strategic trade initiatives. This role is perfect for a Trade Marketing Manager seeking a collaborative environment that values creativity, analytical prowess, and direct influence on market success. Join us and contribute to a legacy of excellence, transforming challenges into opportunities for our diverse portfolio.
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Job Description
Career.zycto is seeking a highly motivated and experienced Trade Marketing Manager to join our vibrant team in Schwerin. This is a critical role responsible for developing and executing compelling trade marketing strategies that drive product visibility, market share growth, and strong retailer partnerships across Germany. You will be at the forefront of our brand’s success, translating marketing objectives into actionable, channel-specific programs that resonate with both our sales force and our retail partners.
As our Trade Marketing Manager, you will lead the charge in defining promotional calendars, developing impactful POS materials, and ensuring seamless execution of all trade activities. Your expertise will be vital in analyzing market trends, consumer insights, and sales data to identify new opportunities and optimize existing programs. You’ll work closely with sales, brand marketing, and product development teams to ensure a cohesive market approach, acting as the crucial link between strategy and in-store reality. This position offers a unique opportunity to significantly influence commercial outcomes and build lasting relationships in a fast-paced and rewarding environment. We are looking for a strategic thinker with a hands-on approach, ready to make a tangible impact and elevate our brand presence in the marketplace.
Key Responsibilities
- Develop and implement comprehensive trade marketing strategies aligned with overall brand and sales objectives.
- Manage the trade marketing budget effectively, ensuring optimal ROI for all activities.
- Collaborate with the sales team to create effective promotional plans, merchandising guidelines, and sales support materials.
- Design and execute engaging point-of-sale (POS) initiatives, displays, and in-store activations.
- Analyze market data, consumer insights, and sales performance to identify trends and optimize trade activities.
- Build and maintain strong relationships with key retail partners and internal stakeholders.
- Monitor competitor activities and market dynamics to identify competitive advantages and potential threats.
- Oversee the development and distribution of marketing collateral for the sales team and retail partners.
Required Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in Trade Marketing, Key Account Management, or Brand Marketing, preferably within the FMCG or consumer goods industry.
- Proven track record of developing and executing successful trade marketing programs.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication, negotiation, and presentation skills (German and English, C1 proficiency minimum).
- Proficiency in Microsoft Office Suite (Excel, PowerPoint) and marketing analytics tools.
- Demonstrated ability to manage budgets and achieve financial targets.
Preferred Qualifications
- Master's degree in Marketing or a related field.
- Experience working with major German retailers.
- Knowledge of digital trade marketing strategies and e-commerce platforms.
- Project management certification or experience.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and career growth.
- A dynamic and collaborative work environment.
- Flexible working arrangements (e.g., hybrid model post-probation).
- Generous vacation and holiday allowance.
- Company pension scheme.
- Employee discounts on company products.
How to Apply
Ready to make a significant impact on our brand’s success? We encourage you to click on the link below to submit your application, including your CV, cover letter, and any relevant portfolio demonstrating your trade marketing expertise. Please ensure your application highlights your experience in driving market growth and managing retailer relationships.
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