About Company
Career.zycto is a dynamic and forward-thinking organization dedicated to innovation and growth. For a media executive, this means an environment ripe with opportunities to shape compelling narratives and drive impactful campaigns. We empower our teams to push creative boundaries and leverage cutting-edge strategies, making us the ideal launchpad for professionals eager to make a tangible mark. Join us and transform your vision into reality.
Advertisement
Job Description
Are you a visionary media professional with a passion for crafting compelling narratives and driving impactful marketing campaigns? Career.zycto is seeking a dynamic and results-driven Media Executive to join our vibrant marketing team in Tharaka-Nithi County. This pivotal role offers a unique opportunity to shape the public perception of our brand, engage diverse audiences, and contribute directly to our growth objectives.
As a Media Executive, you will be at the forefront of our communication efforts, responsible for developing, implementing, and monitoring innovative media strategies across various platforms. You will play a crucial role in identifying emerging media trends, analyzing market insights, and translating them into actionable plans that resonate with our target demographic. Your day-to-day will involve a blend of strategic planning, content oversight, stakeholder engagement, and performance analysis.
We are looking for someone who thrives in a fast-paced environment, possesses exceptional communication skills, and has a keen eye for detail. You will collaborate closely with cross-functional teams, including content creators, sales, and product development, to ensure consistent brand messaging and integrated campaign execution. This is more than just a job; it’s a chance to make a tangible difference, hone your strategic thinking, and elevate your career within an organization that values creativity and impact. If you are passionate about storytelling, eager to leverage diverse media channels, and ready to lead initiatives that leave a lasting impression, we invite you to explore this exciting opportunity with Career.zycto.
Advertisement
This role demands a proactive individual who can not only conceptualize groundbreaking media campaigns but also meticulously manage their execution from inception to completion. You will be instrumental in fostering strong relationships with media outlets, influencers, and community stakeholders to maximize our brand’s reach and visibility. Understanding the local market dynamics of Tharaka-Nithi County will be an added advantage, enabling you to tailor campaigns that are culturally relevant and exceptionally effective. You will also be responsible for reporting on campaign performance, providing insightful analytics, and recommending optimizations to continuously improve our marketing ROI. At Career.zycto, we believe in empowering our team members with the resources and autonomy needed to excel, fostering an environment where innovation is celebrated, and professional development is prioritized. Join us in shaping the future of our brand’s presence in the market.
Key Responsibilities
- Develop, implement, and manage comprehensive media strategies aligned with overall marketing objectives.
- Oversee content creation and distribution across various digital and traditional media channels.
- Monitor media trends, conduct competitive analysis, and identify new opportunities for brand exposure.
- Cultivate and maintain strong relationships with media partners, influencers, and community stakeholders.
- Analyze campaign performance data, generate insightful reports, and recommend optimizations.
- Ensure consistent brand messaging and visual identity across all media communications.
- Manage media budgets effectively, ensuring optimal allocation of resources.
- Collaborate with internal marketing, sales, and product teams for integrated campaign execution.
Required Skills
- Proven experience (3+ years) in media planning, buying, and execution.
- Strong understanding of both digital and traditional media landscapes in Kenya.
- Exceptional written and verbal communication and presentation skills.
- Proficiency in marketing analytics tools (e.g., Google Analytics, social media insights).
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Strategic thinking, problem-solving, and decision-making capabilities.
- Ability to work effectively both independently and as part of a collaborative team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience with public relations and crisis communication management.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Established network within the Kenyan media industry, particularly in the Eastern region.
- Experience in community engagement or local market-specific campaign development.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Opportunities for continuous professional development and training.
- A dynamic, supportive, and collaborative work environment.
- Generous paid time off and public holidays.
- Clear pathways for career growth and advancement within the organization.
How to Apply
Interested and qualified candidates are invited to submit their application by clicking the link below. Please ensure your resume highlights your relevant experience in media strategy and marketing execution. We look forward to reviewing your application.
