About Company
Driving transformative business decisions through data is our core mission at Career.zycto. We are a dynamic, forward-thinking consulting firm dedicated to empowering our clients across diverse sectors with actionable market intelligence and strategic insights. For a Business Analyst focused on market research and strategy, Career.zycto offers an unparalleled environment to leverage your analytical prowess, contribute directly to client success, and shape the future of various industries. Join us to thrive in a culture that champions innovation, continuous learning, and collaborative problem-solving, making a tangible impact from day one.
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Job Description
Are you a sharp analytical mind with a passion for uncovering market trends and shaping robust business strategies? Career.zycto is seeking a highly motivated and insightful Business Analyst – Market Research & Strategy to join our dynamic and growing team in Warriston, Edinburgh. This is a pivotal full-time role where you will be instrumental in driving strategic initiatives by providing deep market intelligence and actionable recommendations to our diverse client base.
In this role, you will lead the charge in conducting comprehensive market research, analysing competitive landscapes, and identifying emerging opportunities and threats across various industries. You will delve into complex data sets, leveraging advanced analytical techniques to extract meaningful insights that inform critical business decisions and contribute to the development of innovative, data-driven strategies. Your expertise will bridge the gap between raw information and strategic direction, transforming data into impactful solutions for our clients. This involves everything from understanding customer behaviour and market segmentation to forecasting trends and evaluating product-market fit.
You will work collaboratively with cross-functional teams, including senior consultants, data scientists, and project managers, to deliver high-quality strategic advice. This encompasses designing intricate research methodologies, executing detailed market analyses, assessing industry dynamics, and interpreting large volumes of qualitative and quantitative data. The ideal candidate will possess a blend of strong analytical skills, a strategic mindset, and excellent communication abilities to articulate complex findings clearly and persuasively, both verbally and through compelling presentations and reports, to stakeholders at all levels.
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This is more than just data crunching; it’s about crafting compelling narratives from numbers, identifying catalysts for growth, and mitigating potential risks. You will be expected to critically evaluate strategic options, make informed recommendations, and track the performance of implemented strategies. If you are eager to apply your analytical rigour to real-world business challenges, influence strategic direction, and develop solutions that deliver measurable value, then Career.zycto offers the perfect platform for your talent to shine. Join us and become a key driver in guiding our clients through the complexities of today’s rapidly evolving global markets.
Key Responsibilities
- Conduct in-depth primary and secondary market research to identify trends, opportunities, and competitive landscapes.
- Analyse large datasets using statistical tools and techniques to extract actionable insights.
- Develop comprehensive market reports, presentations, and strategic recommendations for clients.
- Collaborate with project teams and stakeholders to define research objectives and project scope.
- Evaluate potential business strategies and models, providing data-driven recommendations for implementation.
- Monitor market performance, competitive activities, and industry developments to inform ongoing strategy adjustments.
- Present findings and strategic insights clearly and persuasively to internal teams and clients.
- Contribute to the continuous improvement of research methodologies and analytical frameworks.
Required Skills
- Proven experience (3+ years) in market research, business analysis, or strategic consulting.
- Strong analytical and problem-solving skills with an ability to interpret complex data.
- Proficiency in data analysis tools (e.g., Microsoft Excel, SQL, Tableau, Power BI).
- Excellent written and verbal communication skills, with experience presenting to various stakeholders.
- Ability to conduct comprehensive qualitative and quantitative research.
- Strategic thinking with an understanding of business models and market dynamics.
- High attention to detail and accuracy.
Preferred Qualifications
- Master's degree in Business Administration, Economics, Marketing, Statistics, or a related field.
- Experience with advanced statistical software (e.g., R, Python for data analysis).
- Previous experience in a consulting environment or specific industry sector relevant to Edinburgh (e.g., tech, finance, tourism).
- Knowledge of design thinking or lean startup methodologies.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and dental insurance.
- Generous paid time off and public holidays.
- Pension scheme with employer contributions.
- Professional development budget for courses, conferences, and certifications.
- Flexible working arrangements (e.g., occasional remote work, compressed hours).
- Modern office space in Warriston, Edinburgh with excellent transport links.
- Regular team social events and company-sponsored well-being initiatives.
- Opportunities for career progression within a growing firm.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Submit your comprehensive CV and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for a Business Analyst – Market Research & Strategy role at Career.zycto. We look forward to reviewing your application!
