About Company
Are you a wordsmith eager to shape compelling narratives? Career.zycto is a dynamic, forward-thinking digital solutions provider, and we believe exceptional content is at the heart of every successful connection. We thrive on innovation and collaboration, empowering our team to craft stories that resonate deeply with diverse audiences. Here, your creative voice will not only be heard but will directly influence our brand’s presence across multiple platforms. Join us to transform complex ideas into clear, engaging messages that captivate and convert, making a tangible impact in a supportive and growth-oriented environment.
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Job Description
Career.zycto is searching for an exceptional Content Writer to join our vibrant team in Dean Village, Edinburgh. This is a unique opportunity for a talented wordsmith to play a pivotal role in shaping our brand voice across various channels. You will be responsible for creating compelling and engaging content that drives awareness, educates our audience, and supports our product and corporate communications strategies. From insightful blog posts and persuasive product descriptions to impactful corporate announcements and engaging website copy, your words will be the cornerstone of our communication efforts.
We are looking for someone who can effortlessly adapt their writing style and tone to suit different platforms and target audiences, ensuring consistency while maintaining originality. The ideal candidate will possess a deep understanding of SEO best practices, a keen eye for detail, and a passion for transforming complex technical information into easily digestible and captivating content. You will collaborate closely with our marketing, product development, and sales teams to understand business objectives and translate them into effective written materials. If you thrive in a fast-paced environment, are a proactive self-starter, and have a portfolio that showcases your ability to craft high-quality, impactful content, we encourage you to apply. This role offers significant opportunities for professional growth and the chance to contribute meaningfully to a company at the forefront of digital innovation.
Key Responsibilities
- Develop and execute a robust content strategy that aligns with marketing and business objectives.
- Produce high-quality, original content for various platforms including blogs, websites, product pages, email campaigns, social media, and press releases.
- Craft compelling product descriptions and marketing collateral that clearly communicate value propositions and benefits.
- Write engaging corporate communications, including company news, thought leadership articles, and internal announcements.
- Conduct thorough research on industry-related topics to generate fresh ideas and ensure accuracy of information.
- Optimise all content for SEO to improve search engine rankings and increase organic traffic.
- Collaborate with marketing, design, and product teams to create cohesive campaigns and ensure brand consistency.
- Edit and proofread content to ensure high standards of grammar, spelling, punctuation, and style.
- Monitor content performance metrics and use insights to refine content strategies and improve engagement.
- Maintain a consistent brand voice, style, and tone across all communications.
Required Skills
- Proven experience as a Content Writer, Copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills with a strong command of the English language.
- Demonstrable understanding of SEO principles and content optimization techniques.
- Ability to adapt writing style and tone for different audiences and platforms.
- Strong research skills and ability to translate complex information into clear, concise, and engaging copy.
- Proficiency with content management systems (CMS) and SEO tools.
- Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Portfolio of published articles, blog posts, product copy, or other relevant content.
- Experience with digital marketing strategies and social media content creation.
- Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
- Understanding of user experience (UX) principles as they relate to web content.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off, including public holidays.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment in a historic Edinburgh setting.
- Regular team social events and company outings.
- Modern office space with excellent amenities.
- Pension contribution scheme.
How to Apply
Eager to make your mark with your words? Please submit your CV along with a cover letter detailing your experience and why you are the perfect fit for this role. Remember to include a link to your online portfolio or attach relevant writing samples. Click the application link below to apply for this job.
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