About Company
Elevate your career with Career.zycto, a dynamic and forward-thinking marketing agency that champions creativity and impact. We are specialists in crafting compelling digital narratives that resonate deeply with target audiences across diverse sectors. For a Copywriter – Ads, Emails & Social Campaigns, Career.zycto offers an unparalleled environment to hone your craft, collaborate with brilliant minds, and see your words transform into tangible results. Join a team where your ingenuity is not just valued, but celebrated, and where every campaign is an opportunity to push creative boundaries and make a significant mark in the digital landscape. We empower our talent to innovate and achieve.
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Job Description
Are you a wordsmith with a knack for persuasion? Do you thrive on crafting compelling narratives that cut through the noise and drive action? Career.zycto is on the hunt for a talented and experienced Copywriter to join our dynamic marketing team in Ratho, Edinburgh. This pivotal role focuses on developing engaging and results-driven copy for a diverse range of digital channels, including advertising campaigns, email marketing sequences, and social media content.
As our Copywriter, you will be instrumental in shaping the voice of our brands and clients, translating complex ideas into clear, concise, and captivating messages. You will be responsible for creating compelling headlines that grab attention, body copy that educates and persuades, and calls-to-action that convert. We are looking for someone who understands the nuances of various digital platforms and can tailor their writing style to resonate with specific target audiences, whether it’s a snappy social media post designed for engagement, a persuasive email nurturing a lead, or a high-impact ad delivering a direct response.
You will work closely with our marketing strategists, designers, and account managers to ensure a cohesive and impactful brand presence across all digital touchpoints. This role demands not just creativity, but also a strategic mindset, an understanding of digital marketing funnels, and a keen eye for detail. You’ll be expected to conduct thorough research, understand competitor landscapes, and stay abreast of the latest industry trends to ensure our content remains fresh, relevant, and effective.
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Beyond simply writing, you’ll be involved in the full content lifecycle – from ideation and conceptualization to A/B testing and performance analysis. Your insights will help optimize our campaigns, ensuring maximum ROI and continuous improvement. If you are passionate about the power of words to connect, inspire, and drive measurable results, and you’re eager to contribute your expertise to a forward-thinking agency, we invite you to explore this exciting opportunity. Join Career.zycto and help us craft the next generation of digital success stories.
Key Responsibilities
- Develop compelling and creative copy for a variety of digital advertising platforms (e.g., Google Ads, social media ads).
- Craft engaging and effective email marketing campaigns, including newsletters, promotional emails, and automated sequences.
- Generate captivating content for social media channels that aligns with brand voice and marketing objectives.
- Collaborate closely with marketing strategists, designers, and account managers to ensure cohesive campaign execution.
- Conduct thorough research to understand target audiences, industry trends, and competitor activities.
- Translate complex marketing goals into clear, concise, and persuasive written communications.
- A/B test different copy variations and analyze performance metrics to optimize campaign effectiveness.
- Ensure all copy adheres to brand guidelines, legal requirements, and best practices for SEO and digital engagement.
- Proofread and edit all materials to maintain impeccable grammar, spelling, and punctuation.
Required Skills
- Proven experience (3+ years) in digital copywriting with a strong portfolio showcasing ads, emails, and social campaigns.
- Exceptional writing, editing, and proofreading skills with an acute attention to detail.
- Demonstrable understanding of digital marketing principles, conversion funnels, and consumer psychology.
- Ability to adapt writing style and tone for different platforms, audiences, and brand voices.
- Familiarity with SEO best practices and their application in copywriting.
- Proficiency in using content management systems and/or email marketing platforms.
- Strong communication and interpersonal skills for effective team collaboration.
- Ability to work independently and manage multiple projects under tight deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Experience with A/B testing tools and marketing analytics platforms (e.g., Google Analytics).
- Knowledge of specific industry sectors (e.g., B2B tech, e-commerce, finance).
- Understanding of visual design principles and how they integrate with copy.
- Familiarity with project management software (e.g., Asana, Trello).
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Generous annual leave allowance.
- Comprehensive health and wellness benefits package.
- Opportunities for continuous professional development and training.
- Vibrant and collaborative office environment in Ratho, Edinburgh.
- Company pension scheme.
- Regular team social events and activities.
How to Apply
To apply for this exciting opportunity, please submit your CV, a concise cover letter outlining your relevant experience, and a link to your online portfolio (or attach relevant samples) through the application link provided below. Ensure your portfolio showcases your best work across digital ads, email marketing, and social media campaigns. We look forward to reviewing your application and discovering how your words can shape our future.
