About Company
Seeking to make a significant impact in a dynamic environment? Career.zycto is a pioneering recruitment firm dedicated to connecting premier talent with exceptional opportunities across various industries. We empower individuals to achieve their career aspirations and help businesses thrive by securing the best-fit professionals. For a Marketing Officer, this means an unparalleled opportunity to shape our brand narrative, drive innovative campaigns, and directly influence our growth. You’ll find a collaborative culture that values creativity, strategic thinking, and a passion for connecting people. Join us and be at the forefront of talent acquisition.
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Job Description
The Marketing Officer will be instrumental in shaping Career.zycto’s brand identity, enhancing our online presence, and driving engagement across various digital and traditional channels. This full-time role requires a strategic thinker with a hands-on approach to developing and executing comprehensive marketing campaigns designed to attract both top-tier talent and prospective client companies in a highly competitive market. You will be responsible for crafting compelling content, managing social media platforms, optimizing our website for search engines, and analyzing marketing performance to ensure maximum return on investment.
This position demands an individual who is not only creative but also data-driven, capable of translating market trends and analytics into actionable marketing strategies. You will work closely with our recruitment specialists and leadership team to understand business objectives and translate them into effective marketing initiatives. From developing engaging email newsletters to designing promotional materials for events and webinars, your impact will be felt across every facet of our operation. Success in this role means continually refining our message, expanding our reach, and solidifying Career.zycto’s position as a trusted partner in career development and talent acquisition.
We are seeking someone who is passionate about marketing and understands the nuances of the recruitment industry. The ideal candidate will possess a keen eye for detail, excellent communication skills, and a proven track record of successful marketing campaign management. You’ll be tasked with identifying new marketing opportunities, staying abreast of industry best practices, and implementing innovative solutions to keep Career.zycto at the forefront. If you thrive in a fast-paced environment, are eager to contribute to a company that makes a real difference in people’s careers, and are ready to take ownership of our marketing efforts, we encourage you to apply. This is a unique opportunity to build and grow a marketing function within a company dedicated to human potential.
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Key Responsibilities
- Develop, implement, and manage comprehensive marketing strategies and campaigns to attract candidates and clients.
- Manage and optimize all social media platforms (LinkedIn, Facebook, X, etc.) to enhance brand visibility and engagement.
- Create compelling and engaging content for website, blogs, email campaigns, press releases, and marketing collateral.
- Conduct market research to identify trends, opportunities, and competitive landscapes within the recruitment industry.
- Monitor, analyze, and report on the performance of marketing campaigns using key metrics and analytics tools.
- Manage website content, SEO, and user experience to improve organic search rankings and visitor engagement.
- Collaborate with recruitment teams to align marketing efforts with business development and talent acquisition goals.
- Organize and promote company events, webinars, and networking opportunities.
- Oversee the design and production of marketing materials, ensuring brand consistency across all touchpoints.
- Manage marketing budget and allocate resources effectively to achieve strategic objectives.
Required Skills
- Proven experience in digital marketing, including SEO, SEM, social media marketing, and email marketing.
- Excellent written and verbal communication skills with a strong command of English grammar and style.
- Proficiency with marketing automation tools and CRM software (e.g., HubSpot, Salesforce Marketing Cloud).
- Strong analytical skills with the ability to interpret data, generate actionable insights, and optimize campaigns.
- Demonstrated ability to develop and execute successful marketing campaigns from concept to completion.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visual content.
- Understanding of content management systems (e.g., WordPress) for website updates and blog management.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience in the recruitment, HR services, or staffing industry.
- Certification in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with video content creation and marketing for social media and website.
- Project management skills and ability to manage multiple projects simultaneously in a fast-paced environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and company holidays.
- Opportunities for professional development and career growth.
- Flexible work environment options (e.g., potential for hybrid work after initial onboarding).
- Collaborative and supportive team culture focused on innovation.
- Opportunity to make a significant impact on company growth and brand presence.
- Company-sponsored social events and team building activities.
How to Apply
Interested candidates are encouraged to submit their resume and a compelling cover letter detailing their relevant experience, marketing philosophy, and why they are a great fit for Career.zycto. Please click on the link below to apply for the job.
