About Company
We empower brands to forge meaningful connections in the digital realm. Career.zycto is a dynamic marketing technology firm at the forefront of data-driven advertising and performance analytics. We champion innovation, fostering a collaborative environment where bright minds transform complex data into actionable strategies. For a Digital Campaign Analyst, this means unparalleled opportunities to optimize campaigns, leverage cutting-edge tools, and directly impact client success from anywhere. Join us and shape the future of digital engagement.
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Job Description
Are you a data-savvy individual with a passion for digital marketing and a knack for turning insights into impactful strategies? Career.zycto is seeking a highly motivated and detail-oriented Digital Campaign Analyst to join our fully remote team, preferably based in the Land Park, Sacramento area for occasional virtual team events and community engagement. In this pivotal role, you will be instrumental in optimizing digital advertising campaigns across various platforms, ensuring maximum ROI for our diverse client portfolio.
As a Digital Campaign Analyst, you will dive deep into campaign performance data, identifying trends, uncovering opportunities, and recommending data-backed adjustments. You’ll be responsible for the end-to-end analysis of digital campaigns, from initial setup and tracking to ongoing monitoring and post-campaign reporting. This isn’t just about crunching numbers; it’s about translating complex analytical findings into clear, concise, and actionable recommendations that drive tangible business results. You’ll collaborate closely with our campaign managers, media buyers, and content strategists, providing the analytical backbone that ensures our campaigns consistently exceed expectations.
We’re looking for someone who thrives in a fast-paced, remote work environment, possesses exceptional analytical skills, and has a strong understanding of digital advertising ecosystems. Your ability to autonomously manage projects, communicate effectively across virtual teams, and maintain a proactive approach to problem-solving will be key to your success. This is a unique opportunity to contribute to a forward-thinking company that values innovation, collaboration, and continuous learning. You’ll be empowered to experiment with new methodologies, explore emerging advertising technologies, and contribute to the development of our proprietary analytical frameworks. Career.zycto is committed to professional growth, offering resources and support to help you stay ahead in the ever-evolving digital landscape. Embrace the flexibility of remote work while being part of a connected team that celebrates success and tackles challenges together. Your insights will directly influence strategic decisions, making this role perfect for an analyst who wants to see their work translate directly into client achievements and company growth. If you’re passionate about performance marketing, eager to leverage your analytical prowess, and ready to make a significant impact from the comfort of your home office, we encourage you to apply.
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Key Responsibilities
- Analyze performance data from digital marketing campaigns (e.g., SEM, Social, Display, Programmatic) to identify trends, opportunities, and areas for optimization.
- Develop and present comprehensive campaign performance reports, including insights, conclusions, and actionable recommendations to internal teams and clients.
- Monitor key performance indicators (KPIs) and alert stakeholders to significant shifts or anomalies in campaign performance.
- Conduct A/B testing and other experimentation to improve campaign effectiveness and efficiency across various platforms.
- Collaborate closely with campaign managers and media buyers to implement data-driven optimization strategies.
- Ensure accurate tracking, measurement, and reporting across all digital platforms using various analytics tools.
- Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising and analytics.
- Assist in the development of analytical frameworks and reporting templates to streamline data analysis processes.
Required Skills
- Strong analytical and quantitative skills with the ability to interpret complex data sets and draw meaningful conclusions.
- Proficiency in digital analytics platforms (e.g., Google Analytics, Adobe Analytics, etc.).
- Expertise in advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
- Advanced Excel skills (pivot tables, VLOOKUPs, data visualization, complex formulas).
- Proven ability to translate data insights into clear, concise, and actionable recommendations.
- Excellent written and verbal communication skills for presenting findings to diverse audiences.
- Self-motivated and able to work independently, manage time effectively, and prioritize tasks in a remote environment.
- Strong attention to detail and organizational skills to ensure accuracy in data analysis and reporting.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- Experience with data visualization tools (e.g., Tableau, Power BI, Looker Studio).
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
- Knowledge of SQL or Python for data manipulation and analysis.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with programmatic advertising and Demand-Side Platforms (DSPs).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance package.
- Generous paid time off and observed holidays.
- Flexible remote work environment.
- Home office stipend and technology support.
- Professional development and continuous learning opportunities.
- 401(k) retirement plan with company match.
- Virtual team-building events and social gatherings to foster connection.
How to Apply
Ready to shape the future of digital campaigns with data-driven insights? We’re eager to learn more about your analytical expertise and passion for performance marketing. To apply for this exciting remote opportunity, please click on the application link below. We look forward to reviewing your qualifications and potentially welcoming you to the Career.zycto team!
