About Company
Elevate your career with Career.zycto, a forward-thinking platform committed to bridging talent with opportunity. We pride ourselves on cultivating dynamic environments where innovation flourishes and strategic ideas translate into tangible success. An Influencer Social Media Promotion Specialist at Career.zycto will thrive amidst a supportive team that values creativity, data-driven insights, and authentic digital narratives. We empower our professionals to shape the evolving landscape of online engagement, offering the autonomy and resources to amplify brands and forge meaningful connections across diverse audiences. Discover where your passion for social influence can truly make an impact.
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Job Description
Are you a social media savant with a knack for identifying and nurturing digital talent? Career.zycto is seeking an exceptional Influencer Social Media Promotion Specialist to join our vibrant team in Runda, Nairobi. In an increasingly digital-first world, the power of authentic voices is paramount, and we are looking for a visionary who can harness this power to elevate our clients’ brands and messages across diverse online platforms. This is a unique opportunity to play a pivotal role in shaping compelling brand narratives and driving impactful engagement through strategic influencer collaborations.
As our Influencer Social Media Promotion Specialist, you will be at the forefront of identifying, vetting, and building strong, lasting relationships with a diverse network of social media influencers. You will be instrumental in conceptualizing, developing, and executing innovative influencer marketing campaigns that resonate with target audiences, drive measurable results, and align seamlessly with overall marketing objectives. This role demands a deep understanding of current social media trends, platform algorithms, and influencer best practices, particularly within the Kenyan and East African digital landscape. Your expertise will guide campaign strategy from conception to execution, ensuring optimal reach and authentic engagement.
You will become the expert liaison between our clients and key opinion leaders, ensuring brand messaging is communicated authentically and effectively. Your responsibilities will span from initial influencer outreach and negotiation to campaign management, content review, performance tracking, and comprehensive post-campaign analysis. We are looking for someone who is not only creative and forward-thinking but also highly analytical, capable of turning insights into actionable strategies that continuously optimize campaign performance. You will routinely monitor social media channels for trends, emerging talent, and competitor activities, providing valuable insights to inform future strategies. A passion for storytelling, community building, and measurable impact will define your success in this dynamic role. Join us in transforming how brands connect with their audiences through the influential power of digital voices, contributing directly to our mission of bridging talent with opportunity and driving impactful outcomes for our clients.
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Key Responsibilities
- Identify, research, and vet potential social media influencers across various platforms relevant to client objectives.
- Develop and execute comprehensive influencer marketing strategies and campaigns from ideation to launch.
- Negotiate terms, contracts, and compensation with influencers to ensure mutually beneficial partnerships.
- Manage and cultivate strong, long-term relationships with a diverse portfolio of influencers and content creators.
- Oversee the creation and review of influencer content to ensure brand alignment, quality, and adherence to guidelines.
- Monitor, track, and analyze campaign performance using relevant metrics and reporting tools, providing actionable insights.
- Stay continuously updated on social media trends, platform changes, and competitor activities within the influencer landscape.
- Manage budgets for influencer campaigns, ensuring efficient allocation and maximizing ROI.
- Collaborate cross-functionally with internal marketing, creative, and PR teams to integrate influencer efforts with broader strategies.
Required Skills
- Minimum 2.5 years of proven experience in influencer marketing, social media management, or digital PR.
- Demonstrable expertise and in-depth understanding of major social media platforms (Instagram, TikTok, Facebook, X, YouTube).
- Exceptional communication, negotiation, and interpersonal skills.
- Strong analytical abilities with a focus on data-driven decision-making and campaign optimization.
- Proven ability to identify, vet, and engage with authentic and impactful influencers.
- Highly creative thinking, with a strong capacity for problem-solving and innovation.
- Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously.
- Proficiency in English, both written and verbal, for effective communication.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience with influencer marketing platforms or CRM tools.
- An existing network of established social media influencers in the Kenyan or East African market.
- Demonstrated knowledge of local cultural nuances and market trends in East Africa.
- Familiarity with PR and media relations best practices.
Perks & Benefits
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- Flexible hybrid work model promoting work-life balance.
- A dynamic, collaborative, and supportive work environment.
- Exposure to a diverse portfolio of clients and exciting projects.
- Generous paid time off and holidays.
How to Apply
Ready to shape the future of digital influence? We invite passionate and skilled professionals to submit their applications by clicking on the link below. Please ensure your resume and any relevant portfolio showcasing previous influencer marketing work are up-to-date. We look forward to reviewing your application and discovering how your expertise can contribute to our team at Career.zycto.
